Product Marketing Manager

$84,000 - $116,000/Yr

Morningstar - Seattle, WA

Full-time - Mid Level

Seattle, WA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Product Marketing Manager focused on Competitive Intelligence at PitchBook plays a crucial role in driving the company's growth by monitoring competitors, generating actionable insights, and supporting product marketing strategies. This position involves collaboration across various teams to develop effective market positions and competitive content, ensuring that PitchBook remains a leader in the financial data industry.

Responsibilities

• Monitor competitors' product and pricing strategies, capabilities, and launch activities
• Gather and consolidate competitive intelligence from internal and external sources
• Maintain the company's central repository for competitive intelligence, serving as the single source of truth
• Develop persuasive messaging and positioning to support all channel activities, including internal enablement and customer-facing content
• Support large-scale product launches and identify opportunities to implement competitive plays for commercial teams
• Provide actionable insights to Product, Research, and Data Operations teams to strengthen PitchBook's competitive advantage
• Conduct in-depth competitive analyses to understand the market landscape, identify opportunities, and mitigate potential threats
• Discover new opportunities for your domain and customer segments through market research, learnings from past launch programs, and promotion of new product and service features
• Monitor industry trends, competitors, and emerging technology relevant to your domain and customer segments
• Define compelling product positioning and messaging that resonates with target customers and differentiates PitchBook in the marketplace
• Leverage domain knowledge, customer feedback, internal expertise, and pipeline analytics to refine messaging frameworks, value propositions, use cases, and competitive plays
• Develop and maintain a comprehensive 'bill of materials' to inform positioning, messaging, and competitive strategies across the company
• Partner with other Product Marketing Managers to develop GTM plans for new product launches and sales programs, identifying target customer segments, developing positioning strategies, and crafting messaging frameworks
• Collaborate cross-functionally to align on product priorities and ensure consistency in messaging and positioning
• Use customer insights and market research to inform go-to-market strategies and product roadmaps
• Work with Enablement, New Sales, Customer Success, and Learning & Development to create educational content and trainings, effective sales plays, and sales collateral to support sales, renewal, and expansion activities
• Collaborate with New Sales and Customer Success leadership to achieve pipeline goals by refining messaging and driving differentiation
• Support the vision and values of the company through role modeling and encouraging desired behaviors
• Participate in various company initiatives and projects as requested

Requirements

• Bachelor's degree or equivalent work experience
• 5+ years of SaaS B2B product marketing experience
• Demonstrated ability to lead effective product launch and relaunch programs
• Strong analytical skills with the ability to extract data-driven insights and present them clearly
• Skilled in managing stakeholders across departments to achieve shared goals
• A critical thinker with strong problem-solving abilities
• Excellent attention to detail, organizational skills, and a strong sense of urgency
• Exceptional written and verbal communication skills
• Ability to manage multiple projects simultaneously in a fast-paced environment
• A resourceful self-starter who is comfortable with ambiguity and adaptable to change
• Collaborative and team-oriented, thriving in a dynamic and evolving environment
• Experience with marketing automation (preferably Marketo), CRM (preferably Salesforce), web analytics, and business intelligence tools (preferably Tableau)
• Proficiency with the Microsoft Office suite including in-depth knowledge of Outlook, Word, and Excel

Nice-to-haves

• Financial services experience, particularly in financial data
• Experience in developing GTM plans for new product launches and sales programs

Benefits

• Comprehensive health benefits
• Additional medical wellness incentives
• STD, LTD, AD&D, and life insurance
• Paid sabbatical program after four years
• Paid family and paternity leave
• Annual educational stipend
• Ability to apply for tuition reimbursement
• CFA exam stipend
• Robust training programs on industry and soft skills
• Employee assistance program
• Generous allotment of vacation days, sick days, and volunteer days
• Matching gifts program
• Employee resource groups
• Subsidized emergency childcare
• Dependent Care FSA
• Company-wide events
• Employee referral bonus program
• Quarterly team building events
• 401k match
• Shared ownership employee stock program
• Monthly transportation stipend