Product Marketing Manager

$73,700 - $121,600/Yr

Ncino

Full-time - Mid Level

1,001-5,000 employees

Professional, Scientific, and Technical Services

About the position

nCino is seeking a Product Marketing Manager to join its product marketing team, focusing on the marketing of industry-leading solutions for global banks and financial institutions. This role is pivotal in shaping product marketing strategy, team development, and corporate initiatives across multiple countries. The manager will own a segment of the nCino platform, collaborating closely with marketing, sales, and product development teams to drive strategy, messaging, market research, and positioning for the assigned product portfolio.

Responsibilities

• Develop a deep understanding of the nCino Banking Operating System to be an expert on product-market fit and overall differentiation.
• Align with and drive success in exceeding nCino's annual revenue goals and be responsible for maintaining Product Marketing's KPIs.
• Channel the voice of the customer by understanding the pain points and aspirations of different banking segments and roles within financial institutions, translating this into actionable content.
• Design and execute quantitative and qualitative research to support the marketing organization, product strategy, and the nCino business.
• Work with Product Management to inform the multi-year roadmap for nCino's markets.
• Cultivate relationships with sales, marketing, and product development teams to evaluate product-market fit and drive portfolio marketing strategy.
• Build messaging framework for solution themes, mapping out key topics and problems faced by the target audience and the solutions nCino can provide.
• Develop Go To Market plans for major product releases and prospect/customer outreach in collaboration with Product, Sales, Customer Success, and Marketing leadership.
• Conduct competitor and market research to identify trends, differentiators, and areas of opportunity for nCino.
• Create market positioning for nCino products and solutions, messaging, and value propositions across industry verticals and geographical regions.
• Create and own the content machine for solution messaging and positioning, including various forms of collateral.
• Work alongside Sales to increase conversion rates through continuous improvement of product messaging and sales enablement.
• Proficiently demo the nCino Bank Operating System at internal and external events.

Requirements

• Bachelor's degree in Business Administration, Marketing or equivalent combination of experience.
• 2+ years of experience in a Product Marketing role.
• Demonstrated dedication to quality and continuous improvement.
• Ability to motivate yourself and others, prioritize your own work, and adapt in a dynamic team environment.
• Ability to support qualitative and quantitative research from product strategy to campaign launch.
• Proven portfolio of developing impactful Marketing collateral including presentation slides, brochures, and feature documents.
• Ability to identify, analyze, and communicate market trends and sales opportunities.
• Strong aptitude for distilling complex technical differentiators into simple stories that resonate with customers.
• Excellent project management skills and ability to coordinate efforts across multiple areas of business.
• Proven track record of conducting market and competitive analyses to inform corporate strategies and campaigns.
• Knowledgeable about banking and FinTech industry trends.

Nice-to-haves

• Product Marketing experience for a FinTech Company.
• Pragmatic Certification.
• Experience using competitive intelligence tools such as Klue.
• 2+ years of experience working with Salesforce CRM or comparable system.
• 3+ years of Marketing Experience in the Financial Services Industry.
• Master's degree in Business Administration, Marketing or equivalent field.
• Global Marketing experience.

Benefits

• Competitive salary based on experience and market data.
• Equal employment opportunities without discrimination.
• Commitment to inclusion and reasonable accommodations for individuals with disabilities.