Product Marketing Manager

Baltimore Aircoil Company - Jessup, MD

Full-time - Mid Level

Jessup, MD

Merchant Wholesalers, Durable Goods

About the position

The Marketing Manager - New Markets will be responsible for promoting BAC's brand, creating marketing plans, developing product positioning, and leading the development of sales tools and collateral for BAC's new target market segments. This role involves conducting research to understand customer needs and buying habits, and creating strategies to build awareness and preference for BAC's differential customer value.

Responsibilities

• Increase brand awareness and create customer preference for market share growth.
• Create and execute multichannel campaigns with regional and global stakeholders, ensuring message alignment across all channels.
• Gather and quantify market insight, customer needs, and segment trends to position BAC in new markets for competitive advantage.
• Analyze information to identify new customers, demand for products and services, and the efficacy of marketing campaigns to generate qualified leads.
• Partner with regional marketing teams to coordinate BAC's global trade show presence and marketing message at relevant trade shows.
• Identify optimal channels for marketing new technology, collaborating with Global Marketing, Engineering, and Business Development.
• Compose, develop, evaluate, and conduct training on marketing activities, strategies, sales tools, and collateral globally.
• Develop and track metrics of success and report progress to senior leadership.
• Collaborate globally with regional sales and marketing teams to execute marketing activities effectively.
• Negotiate contracts for marketing services and ensure deliverables are on time and within budget.

Requirements

• Proven experience in product marketing or related field.
• Strong analytical skills to gather and interpret market data.
• Excellent communication and negotiation skills.
• Ability to work collaboratively with global teams and stakeholders.
• Experience in developing and executing marketing strategies.

Nice-to-haves

• Experience in the management of trade shows and events.
• Familiarity with digital marketing tools and platforms.
• Knowledge of customer relationship management (CRM) systems.

Benefits

• Health insurance coverage.
• Paid holidays and vacation time.
• Professional development opportunities.