Product Marketing Manager

Amiseq - Hoboken, NJ

Full-time

Hoboken, NJ

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager will collaborate closely with product management and internal stakeholders to align customer needs with product features and benefits. This role focuses on developing and implementing go-to-market (GTM) strategies, creating product positioning and messaging, and supporting product launches to drive adoption and revenue growth.

Responsibilities

• Partner with product management to align customer needs with product features and benefits.
• Create and implement go-to-market strategies and tactics, including positioning and sales enablement materials for new product releases.
• Develop product positioning and messaging that articulates the value proposition in marketing and sales assets.
• Conduct and analyze research to derive insights and actions.
• Advocate for the customer by leveraging intelligence and research to understand customer segments and markets.
• Support the development of Market Requirements Documents (MRDs) and Product Requirements Documents (PRDs).
• Plan and execute new product program launches at various life cycle stages.
• Lead sales enablement efforts in collaboration with marketing and training teams.
• Develop thought leadership on market and competitive trends.

Requirements

• 5 to 7 years of experience in product marketing.
• 3+ years in digital advertising or B2B software.
• Preferred expertise in adtech, martech, and related technology ecosystems.
• Solid understanding of advertising platforms and technologies used by advertisers.
• Proven ability to form relationships and partner with cross-functional teams.
• Exceptional communication skills in writing and presentation.
• Analytical and data-driven mindset.
• Structured and strategic thinker.
• Outcome-focused with the ability to deliver high-quality work and meet deadlines.
• Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook).