Product Marketing Manager

Amcs Group - Houston, TX

Full-time - Mid Level

Houston, TX

101-250 employees

Professional, Scientific, and Technical Services

About the position

We are seeking a highly motivated and detail-oriented Marketing Manager to join our dynamic team. In this role, you will be responsible for developing and executing marketing strategies that drive brand awareness and customer engagement. You will work closely with cross-functional teams to create integrated marketing campaigns that align with our business objectives. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and a passion for data-driven decision-making. As a Marketing Manager, you will lead the planning and execution of marketing initiatives across various channels, including social media, email, and content marketing. You will analyze market trends and customer insights to identify opportunities for growth and improvement. Additionally, you will manage the marketing budget, ensuring that resources are allocated effectively to maximize ROI. You will also be responsible for overseeing the creation of marketing materials, including brochures, presentations, and digital content. Collaborating with the sales team, you will develop strategies to support lead generation and conversion efforts. Your ability to track and report on campaign performance will be crucial in optimizing our marketing efforts and achieving our goals.

Responsibilities

• Develop and implement comprehensive marketing strategies to increase brand awareness and customer engagement.
• Manage and optimize digital marketing campaigns across various channels, including social media, email, and content marketing.
• Analyze market trends and customer insights to identify opportunities for growth.
• Oversee the creation of marketing materials, including brochures, presentations, and digital content.
• Collaborate with the sales team to develop strategies that support lead generation and conversion efforts.
• Track and report on campaign performance, providing insights and recommendations for optimization.
• Manage the marketing budget, ensuring effective allocation of resources.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in marketing, preferably in a managerial role.
• Strong understanding of digital marketing strategies and tools.
• Excellent communication and interpersonal skills.
• Proficient in data analysis and reporting tools.

Nice-to-haves

• Experience with SEO and SEM strategies.
• Familiarity with marketing automation tools.
• Knowledge of graphic design software.

Benefits

• Health insurance coverage
• 401k retirement plan
• Paid time off and holidays
• Professional development opportunities