Product Marketing Manager

Amcs Group - Houston, TX

Full-time - Mid Level

Houston, TX

1,001-5,000 employees

Professional, Scientific, and Technical Services

About the position

As the Product Marketing Manager for the Transport business unit at AMCS, you will play a pivotal role in driving the company's evolution in a fast-paced and dynamic environment. This position is designed for a product marketing leader who is ready to elevate AMCS's priorities to both internal and external stakeholders. You will amplify the impact of our mission-driven work around Performance Sustainability and produce thought leadership that raises awareness of AMCS and its capabilities. Your primary responsibility will be to set the global strategic direction to promote and articulate the value proposition of our Transport solutions and the broader AMCS offerings. In this role, you will collaborate closely with senior leaders across the organization to develop an integrated Go-to-Market strategy that encompasses product, marketing, and sales. This unified approach will be utilized across all regional marketing channels to drive lead generation and pipeline growth. You will be required to work at our Boston HQ at least two days per month, making this position ideal for someone who thrives in a collaborative team environment and can inspire their team to meet deadlines that support our global go-to-market strategy. Your essential duties will include being the product Go-To-Market expert for stakeholders across product, marketing, and sales for the Transport business unit. You will drive marketing messaging and positioning across all motions and deliver an effective GTM plan, executing it in the market through direct customer engagement and associated activities. You will also develop succinct and effective sales materials, define and build repeatable high-quality content, and partner with internal and external subject matter experts to deepen your understanding of our industry and products. Conducting competitor analysis and market research will be crucial to inform the strategic positioning of the AMCS Platform globally, while crafting compelling marketing collateral across various channels will be essential to articulate our differentiated customer messaging.

Responsibilities

• Be the product Go-To-Market expert for stakeholders across product, marketing, and sales for the Transport BU.
• Drive marketing messaging and positioning across all motions and deliver an effective GTM plan, driving execution in market through direct market/customer engagement and associated activities.
• Develop succinct and effective sales materials (pitch decks, demos, training, FAQs, etc.) for internal and external stakeholders.
• Define and build repeatable and high-quality content including sales plays and competitive programs while aligning to supporting marketing campaigns.
• Partner with internal and external subject matter experts to learn our industry and products.
• Deliver full market positioning and messaging for each solution including value proposition, competitive differentiators, ideal client profiles and priority target sectors/verticals.
• Work closely with sales enablement to arm the sales team with appropriate messaging and talk tracks.
• Support market research approach, methodology and integration of findings into product marketing content.
• Conduct competitor analysis, market research, and align with sales and customer success teams to inform strategic positioning of the AMCS Platform.
• Craft compelling high-quality messages and marketing collateral across both online and offline marketing channels.
• Develop compelling customer-facing presentations that articulate differentiated customer messaging.
• Work with Product Management to capitalize on product launches and new releases.
• Focus on messaging new brand and Performance Sustainability messaging throughout the promotion of the Transport solution suite.
• Adopt a continuous improvement mindset partnering with the marketing team to evolve as a best-in-class organization.

Requirements

• Knowledge of Transport Logistics, Sustainability and/or Environmental Services desired.
• 5+ years of product marketing in a B2B technology company desired.
• Proven ability to deliver full market positioning and messaging for a solution including value proposition, competitive differentiators, ideal client profiles and priority target sectors/verticals.
• Excellent influencing and communication skills are essential to successfully engage with clients, executive levels and internal support teams.
• A 'can do' attitude and consistently energetic approach to work.
• Experience of working with high performing product management individuals and teams.
• Ability to work on own initiative and often under pressure to demanding timelines occasionally requiring work after normal hours.
• Exceptional writing, editing, and presentation skills.
• Excellent interpersonal and project management skills and the ability to build relationships at all levels of the organization.
• Ability to think strategically and execute tactically.