Product Marketing Manager

Ribbon Communications - Plano, TX

Full-time - Mid Level

Plano, TX

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager at Ribbon Communications Inc. plays a crucial role in translating complex technical specifications into compelling customer value propositions. This marketing-focused position involves creating various marketing content, including web text, presentations, data sheets, whitepapers, and blogs, to effectively communicate the benefits of Ribbon's solutions. The role requires confident delivery of solution content to both live and virtual audiences, supporting public relations and branding activities, and engaging in go-to-market planning and sales enablement.

Responsibilities

• Function as an evangelist for Ribbon's telecom and networking products by creating and leading sales training and participating in customer engagements.
• Create engaging content to highlight product value propositions and develop materials/tools to support sales teams.
• Support sales with product-related information, collateral, and customer engagements.
• Provide messaging and go-to-market strategies that highlight competitive value.
• Monitor the competitive landscape for telecom and networking solutions to provide actionable intelligence to sales and channel partners.
• Support demand-generation teams by providing engaging content to inform and drive followership among target audiences.

Requirements

• 7+ years of experience in IP networking and telecommunications marketing.
• Strong technical aptitude and business knowledge.
• Track record of learning new technologies, market segments, and business models.
• Bachelor's degree or equivalent experience.
• Excellent in-person and web-based presentation skills.
• Proficient in MS PowerPoint, Word, and Excel.
• General experience with modern web tools and web optimization strategies.
• Experience with online market data research and analysis.