Product Marketing Manager

$58,300 - $93,200/Yr

Cengage Learning - Des Moines, IA

Full-time

Des Moines, IA

Publishing Industries

About the position

The Product Marketing Manager at Cengage Group plays a crucial role in marketing a diverse portfolio of educational products. This position involves collaborating with cross-functional teams to develop and implement marketing strategies that drive revenue, retention, and growth. The manager will engage with product teams, sales, and market influencers to create compelling narratives and customer-facing content that enhances product visibility and customer engagement.

Responsibilities

• Strategize with Product Managers and Sales partners on key targets, opportunities, and competitors.
• Form relationships with key market influencers and advocates.
• Tell a compelling product story that engages the sales force, gains new customer markets, and drives revenue.
• Partner with product teams to craft internal and external messaging about new and existing capabilities, features, and products.
• Develop and promote customer-facing events and presentations to drive activations, sales conversions, and customer usage.
• Create and manage customer-facing product information and content for priority products and channels and work with the web team to ensure products are accurately reflected on Cengage sites.
• Analyze business performance and align marketing strategies to the most important portfolio drivers.
• Compile analytics for sales and marketing campaigns and share feedback with respective teams.

Requirements

• Bachelor's degree or equivalent experience, preferably in Marketing, Business, Sales, or Communications.
• 3+ years of Marketing or Sales experience.
• Outstanding presentation skills in person and in a virtual environment.
• Strong social skills; ability to work well with other team members, customers, sales, and collaborators across the organization.
• Outgoing and positive with a focus on building and maintaining relationships.
• Creativity and resourcefulness needed to build engaging content strategies.
• Passionate about digital education and customer outcomes.
• Experience working with a sales force is a plus.
• Basic sales training video creation and editing skills are a plus.

Nice-to-haves

• Experience working with a sales force is a plus.
• Basic sales training video creation and editing skills are a plus.

Benefits

• Comprehensive Total Rewards package designed to support and empower employees.