Melian Labs - Los Angeles, CA
posted 4 months ago
MyTime is seeking an experienced Product Marketing Manager to lead the charge in product positioning, sales enablement, and go-to-market strategies. This role is pivotal in shaping the future direction of our product offerings and requires a strategic thinker who can also build and scale processes to drive growth. The successful candidate will report directly to the VP of Marketing and will collaborate across various functions within the company. This position is ideal for a self-starter who thrives on making a marketing impact through effective messaging, sales enablement, and competitive strategy. In this role, you will be responsible for developing target buyer personas and crafting differentiated messaging and positioning for the MyTime product. You will create and execute go-to-market strategies for new products, ensuring that enterprise revenue goals are met. Supporting the sales team is crucial, and you will develop sales enablement programs and materials that educate customers on our product differentiators, ultimately increasing close rates. Additionally, you will create industry-specific content such as ebooks, infographics, blog posts, competitive playbooks, sales decks, and thought-leadership articles to support lead generation campaigns, SEO efforts, and sales enablement. Ongoing competitive analysis will be a key part of your responsibilities, as you will need to position MyTime effectively in the marketplace and develop strategies to win against competitors. Your role will also involve training sales and customer-facing teams on how to effectively position and sell the MyTime platform. Analyzing product behavior will help you develop effective customer marketing campaigns and incentives aimed at increasing adoption and upsell opportunities. Furthermore, you will collaborate with the leadership team on pricing and packaging strategies for both existing and future products.