Product Marketing Manager

$150,000 - $165,000/Yr

Digital Asset - New York, NY

posted 2 months ago

Full-time - Mid Level
New York, NY

About the position

Digital Asset is at the forefront of creating tokenization solutions that enable synchronized finance on the Canton Network, serving some of the world's largest financial institutions and technology providers. Our vision is to establish a global economic network where value flows seamlessly. Central to our offerings is Daml, a leading blockchain platform designed for building regulatory-grade tokenization applications that facilitate interoperability across financial markets. Currently, our technology is utilized by the top 10 global investment banks, significantly enhancing the issuance of real-world financial assets compared to other blockchain solutions. As we embark on the next phase of our journey, we are seeking a Product Marketing Manager to help us capture the transformational opportunities that lie ahead in the growth and adoption of the Canton Network. In this role, reporting to the Product Marketing Director, you will be instrumental in integrating the 'voice of the customer' into our marketing initiatives and conveying the 'voice of our product' to the market. Your responsibilities will include developing go-to-market (GTM) strategies, crafting messaging, and creating content tailored for various sales and marketing channels. This is essential for educating internal teams, prospects, and partners, ultimately driving sustained demand for our innovative solutions. We are looking for a self-starter who thrives in a fast-paced startup environment and possesses excellent communication skills to foster collaboration and resourcefulness within our team. Candidates must reside within commuting distance to our New York City headquarters, as this position offers a flexible, hybrid work schedule. If you are passionate about developing groundbreaking solutions and have the skills to translate complex ideas into compelling marketing content, this opportunity may be the perfect fit for you!

Responsibilities

  • Translate product positioning into compelling content for different audiences and marketing programs to drive education and demand.
  • Drive client and prospect research to support messaging and positioning, sales and partner enablement, and feedback into product teams.
  • Work cross-functionally internally, as well as with agencies and partners, to create impactful materials - from explainer videos and product demos to written explainers, blogs, and infographics.
  • Create, manage, and share competitive intelligence and sales battlecards.
  • Drive the creation, scale up, and maintenance of sales enablement and business development tools, including infobriefs, FAQs, product and sales decks, and product demonstrations.
  • Work with sales and field teams to identify and measure the impact of sales enablement content and continually improve its effectiveness and adoption.
  • Deliver a content calendar aligned to key product and go-to-market themes, differentiators, and prospect education requirements.
  • Ramp up analyst relations activity, driving more analyst inquiry time, supporting engagements, and building relationships to keep core analysts engaged and up to date.

Requirements

  • 5+ years of Product Marketing experience, preferably working with global teams.
  • Willingness to learn, adapt, and to get up the learning curve quickly.
  • Excellent verbal and written communication skills.
  • Strong writing skills and track record of delivering impactful marketing content.
  • Experience producing, executing, and measuring the impact of product marketing content.
  • Adept at taking complex ideas and translating them into easy-to-digest content and messages.
  • Proven ability to own, manage, and report on various projects simultaneously.
  • Keen focus on goals, deadlines, and deliverables.
  • Strong interpersonal skills with confidence to both ask questions and to share ideas.
  • Comfortable in a hands-on environment where everyone is equally vested in driving success.
  • Able to adapt quickly and effectively to a change in strategy or scope.
  • Bachelor's degree in marketing, business, or related discipline, OR equivalent work experience.

Nice-to-haves

  • Product Marketing Alliance Core certification
  • Experience working in a fintech, payments, or capital markets environment
  • Familiarity with the purpose and function of blockchain
  • Understanding of tokenization and institutional crypto markets

Benefits

  • Family-friendly benefits
  • Flexible work arrangements
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