Vaco - Alameda, CA
posted 2 months ago
Full-time - Senior
Alameda, CA
Administrative and Support Services
About the position
The Senior Product Marketing Manager will play a crucial role in developing and executing the go-to-market strategy for the company. This contractor will focus on product launches, demand generation, and field enablement, creating content that resonates with both technical and non-technical audiences. The role involves close collaboration with Product, Sales, and Demand Generation teams to drive enterprise pipeline and influence product strategy.
Responsibilities
- Lead product launches from conception through execution, crafting narratives for feature releases, presentations, and messaging.
- Review and refine demand generation content, ensuring alignment with market trends and customer needs.
- Develop sales and customer-facing materials, including battle cards, web copy, videos, and blogs, to articulate product value.
- Partner with the field enablement team to deliver content that supports sales efforts and drives engagement.
Requirements
- 5+ years of experience in product marketing, focusing on API-based tools or infrastructure software.
- Strong technical understanding of distributed architectures, microservices, and APIs.
- Proven track record of managing successful product launches and creating compelling marketing materials.
- Experience in field enablement and creating sales collateral is a plus.
Nice-to-haves
- Experience in the API Gateway space.
