Product Marketing Manager

$135,000 - $170,000/Yr

Sigma Computing

Full-time - Mid Level

Publishing Industries

About the position

Sigma Computing is seeking a Product Marketing Manager with a strong technical background in data platforms. This role involves collaborating with various teams to effectively communicate Sigma's unique value proposition and produce high-quality content that supports sales and marketing initiatives. The ideal candidate will be a self-starter who excels in transforming complex concepts into structured, engaging content.

Responsibilities

• Develop and execute content strategies to support Sales and Marketing initiatives for specific verticals.
• Design and implement a comprehensive product marketing content plan that aligns with Sigma's go-to-market strategy for verticals.
• Produce engaging written and video content that highlights Sigma's value proposition within each vertical.
• Craft tailored sales decks and enablement materials for each vertical, develop GTM plays, and implement those plays with sales leadership.
• Develop use-cases, examples, demos, website pages, white papers and multiple other forms of content that showcase Sigma's solutions for unique business problems within each vertical.
• Empower partner sales teams with the knowledge and tools to sell Sigma's solutions specific to their vertical.
• Participate and fold in work against core product marketing initiatives, including launch planning, community-building, and content creation.
• Act as the conduit between Sigma's product marketing to Snowflake's product marketing to ensure launches and roadmaps are aligned and our participation in key developments in their roadmap dovetail and amplify our joint opportunities.
• Lead new joint product releases with Snowflake, including collateral development, communication strategy, co-marketing deliverables, training tools, and more.

Requirements

• Strong knowledge of the data ecosystem and a track record of crafting targeted messaging and content.
• A skilled storyteller with experience in translating complex data and analytics concepts into compelling and easily digestible content.
• An exceptional writer capable of producing content across various formats, including long-form articles, emails, presentations, and video scripts.
• Demonstrated organizational and project management skills, with a strong attention to detail.
• Solid understanding of the analytics market and components of the analytics stack.
• 3-5 years of experience in product marketing or supporting the data space.
• A proactive self-starter who can independently manage projects, prioritize tasks, and meet deadlines.
• Proficient in analyzing metrics and generating insightful reports.
• High level of creativity and innovation in content creation.
• Excellent verbal and written communication abilities.

Nice-to-haves

• Experience with AI tools and analytics capabilities.
• Familiarity with co-marketing strategies and joint product releases.

Benefits

• Stock options
• Health insurance
• 401(k)
• Flexible spending account
• Generous health benefits
• Flexible time off policy
• Paid bonding time for all new parents
• Commuter benefits
• Lunch Program
• Dog friendly office