Product Marketing Manager

$123,000 - $155,000/Yr

Gusto - New York, NY

Full-time - Mid Level

New York, NY

10,001+ employees

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager at Gusto will play a crucial role in identifying customer needs, evaluating market trends, and developing effective positioning, messaging, and go-to-market strategies. This position involves collaboration with cross-functional teams to execute campaigns aimed at achieving significant revenue targets and improving product adoption through data analysis and testing.

Responsibilities

• Identify unmet customer needs and develop customer segmentation.
• Evaluate market trends and competitive landscape to define competitive advantage.
• Articulate positioning, messaging, and packaging for products.
• Design go-to-market strategies that meet leads, adoption, and revenue targets.
• Collaborate with Revenue teams to plan and execute GTM campaigns.
• Drive strategy, goal setting, and execution with cross-functional teams.
• Track and ensure delivery against commitments on a monthly, quarterly, and annual basis.

Requirements

• 6+ years in Product Marketing.
• 8+ years of experience in driving B2B SaaS marketing strategies and go-to-market programs.
• Experience launching and scaling products or markets with significant revenue.
• Ability to use customer insights and data for segmentation and messaging.
• Exceptional leadership and communication skills.
• Strategic thinking with a proactive, hands-on approach.
• Experience with A/B testing and growth experiments.

Benefits

• Competitive salary range based on location and experience.
• Flexible work location options with remote work capabilities.
• Collaborative and inclusive workplace culture.