Product Marketing Manager

Vector Solutions - Tampa, FL

Full-time - Mid Level

Tampa, FL

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager at Vector Solutions is responsible for developing and executing go-to-market strategies for the Commercial business line, which serves over 2,000 organizations. This role involves creating marketing content, managing product launches, and collaborating with various teams to drive sales and customer retention. The position is critical for influencing product roadmaps and ensuring that marketing efforts align with customer needs and industry trends.

Responsibilities

• Define go-to-market strategy for specific product lines and industries within the Commercial business unit.
• Create, execute, and manage launch plans for product and course releases, including customer communications and marketing collateral.
• Own the definition of key competitive differentiators and value propositions, along with supporting collateral.
• Produce content marketing assets to support demand generation, including blogs, infographics, guides, and videos.
• Develop plans to improve cross-sell motion and penetration.
• Interview customers and develop case studies.
• Understand industry trends and utilize them for marketing campaigns, sharing market intel with marketing and sales teams.
• Own buyer personas and understand buying behaviors.
• Create and update sales collateral and documentation, refining based on feedback.
• Conduct customer research and synthesize findings to support go-to-market strategy changes.
• Provide input to Pricing and Product teams on changes to pricing and packaging.
• Collaborate with Demand Generation and product marketing teams on campaign messaging and execution.
• Support website and event marketing teams to ensure value-based messaging is incorporated.
• Identify and execute targeted marketing programs to improve customer retention.

Requirements

• Bachelor's degree in business, marketing, or related field
• 3+ years work experience
• 1+ years of experience in product marketing at a SaaS B2B company
• Ability to understand customer needs and translate them into marketing strategies
• Ability to create compelling presentations and long-form marketing content
• Ability to manage multiple priorities concurrently
• Ability to create and deliver training and enablement sessions for customer-facing teams
• Consistent track record of excellence and driving change for sales growth
• Resourceful with an entrepreneurial spirit to drive results
• Proven experience driving changes that have led to sales or retention growth.

Benefits

• Comprehensive benefits package effective first of the month following hire
• Matching 401(k) retirement plan
• Healthy work-life balance with flexible work arrangements
• Generous time off
• Educational assistance available for all employees
• Generous referral incentive program
• Company social events
• Philanthropic opportunities