Resound Corporation - Vancouver, WA
posted 3 months ago
The Product Marketing Manager for HearingLoss.com plays a pivotal role within the Marketing Shared Services team and the broader organization as the key driver for the engagement and continued development of HearingLoss.com. Reporting directly to the Head of Marketing, this role is primarily responsible for two key areas: first, supporting the strategy, implementation, and execution of digital and traditional marketing campaigns, with a critical focus on content acquisition and planning across various channels, as well as managing social media strategies and digital media programs for HearingLoss.com. Second, this role serves as the key member-facing liaison within internal teams and with members, driving the certification process. The Product Marketing Manager will be essential in the ongoing development, improvement, and management of the certification process, ensuring alignment with overall business objectives. In terms of performance objectives, the Product Marketing Manager will lead and manage the acquisition and planning of content across digital platforms, ensuring it meets the strategic goals of increasing engagement, awareness, and patient conversion. This includes working closely with content creators to develop materials that resonate with the target audience. Additionally, the manager will oversee the social media content calendar and creation process for HearingLoss.com, coordinating closely with external and internal teams to deliver compelling and engaging content. The role also involves serving as the primary point of contact for partners, supporting certified member onboarding and sponsorship development, and ensuring seamless coordination and communication with the internal marketing team and external partners to execute campaigns that align with business objectives. The Product Marketing Manager will drive the development, enhancement, and management of the certification process for HearingLoss.com members, focusing on converting members into certified practitioners and providing support and resources to streamline the certification journey. Furthermore, the manager will develop and implement a cross-channel media strategy designed to increase awareness of HearingLoss.com across all paid and traditional media channels, working with the internal agency to improve patient flow and attract partners and sponsors. Performance reporting and analysis will also be a key responsibility, as the manager will work with media teams to deliver comprehensive reporting on campaign effectiveness and analyze various metrics to uncover new opportunities and optimize ongoing efforts. Lastly, the role includes assisting with the development and coordination of live events, virtual webinars, and training sessions, ensuring they meet the needs of partners and enhance the overall marketing strategy.