Product Marketing Manager

$142,000 - $167,000/Yr

Grindr - Hazard, CA

Full-time - Mid Level

Hybrid - Hazard, CA

About the position

As a Product Marketing Manager at Grindr, you will be instrumental in defining and executing the product marketing strategy to enhance customer engagement and understanding. This cross-functional role involves collaboration with various teams including Product, Engineering, Design, Research, Data Analytics, and Marketing, with a focus on shaping user experience and driving monetization efforts through comprehensive go-to-market strategies.

Responsibilities

• Synthesize insights from diverse sources to inform product development and marketing programs.
• Shape and influence Grindr's product and business strategies to enhance user satisfaction and retention.
• Develop and implement go-to-market strategies for product launches, including messaging and campaign narratives.
• Set goals and metrics for success, coordinating with cross-functional teams for execution.
• Drive subscription adoption through rigorous testing and experimentation.

Requirements

• 8+ years of experience in go-to-market, engagement, and growth strategies, with 5+ years in product marketing, preferably in tech or dating app industry.
• Proactive and collaborative with a focus on clarity and results.
• Detail-oriented and organized, thriving in challenging environments.
• Excellent written and verbal communication skills, comfortable presenting to executive leadership.
• Ability to distill complex products into clear value propositions and effective go-to-market plans.
• Outstanding analytical skills to use data for strategy and decision-making.

Nice-to-haves

• Experience partnering with Engineering and Product teams to influence roadmaps and features.
• Familiarity with tools like Braze for messaging and Figma for design.
• Prior experience in the dating industry.

Benefits

• Health, dental, and vision insurance coverage for employees and partial coverage for dependents.
• Generous 401K plan with 6% match and immediate vesting.
• Industry-competitive compensation with eligibility for bonuses and equity programs.
• Gender-affirming benefits with up to 90% cost coverage and monthly stipends for HRT.
• Flexible vacation policy and monthly stipends for cell phone, internet, wellness, food, and commuting.