Product Marketing Manager

Zuora - Redwood City, CA

Full-time - Mid Level

Redwood City, CA

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager at Zuora is responsible for driving the company's product marketing efforts as it scales into a multi-product organization. This role focuses on understanding market dynamics, creating impactful positioning, and executing go-to-market strategies to enhance customer engagement and drive business growth. The ideal candidate will possess a strong foundation in product marketing, the ability to simplify complex technologies, and a passion for execution and growth.

Responsibilities

• Understand the market by applying market research skills and distilling insights for marketing, sales, and product.
• Become an expert on complex products, highlighting pains, solutions, and appropriate use cases.
• Create impactful positioning and persuasive stories for targeted events and sales efforts.
• Develop go-to-market strategies and deliver strategic content that drives pipeline and deal acceleration.
• Execute cross-organizational product launches, ensuring effective communication of innovations to relevant audiences.
• Create mid-bottom funnel product collateral such as whitepapers, datasheets, and presentations for marketing and sales efforts.
• Influence product direction by understanding market needs and aligning product innovations accordingly.
• Measure impact and make strategic recommendations to enhance the Product Marketing team.

Requirements

• 3-8+ years' experience in product marketing, solutions marketing, or adjacent roles.
• Strong analytical skills with an interest in technology and the ability to simplify complex information.
• Understanding of complex B2B software buying processes and the value of product marketing management.
• Experience engaging with Finance and senior-level IT personas.
• Proven ability to create strong relationships with internal stakeholders across product, marketing, and sales teams.
• Excellent verbal, written, and visual/presentation skills.
• Strong project management, problem-solving, and communication skills.
• Ability to work autonomously and collaboratively, with a desire to learn and grow.

Nice-to-haves

• Pragmatic Marketing Institute or Product Marketing Alliance certification.

Benefits

• Competitive compensation and corporate bonus program.
• Company equity and retirement programs.
• Medical, dental, and vision insurance.
• Generous, flexible time off including paid holidays and wellness days.
• 6 months fully paid parental leave.
• Learning & Development stipend.
• Opportunities to volunteer and charitable donation match.
• Free resources for mental wellbeing.