Product Marketing Manager

$80,000 - $120,000/Yr

Disco International, Ltd. - Los Angeles, CA

Full-time - Mid Level

Remote - Los Angeles, CA

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager at DISCO will be the first hire in this role, responsible for owning the go-to-market strategy, refining product positioning, and creating strategies for product adoption and customer retention. This position is integral to the Go-to-Market team and will report directly to the Head of Marketing. The ideal candidate will have experience in SaaS and B2B environments, with a strong focus on building product awareness and driving growth through effective marketing strategies.

Responsibilities

• Own the internal and external narrative around 'who uses DISCO' by developing actionable customer personas.
• Develop a deep understanding of DISCO customer needs, pain points, and behaviors.
• Understand the competitive landscape and serve as the DISCO expert on competition positioning.
• Develop product value propositions and identify unique selling points that align DISCO's features with customer pain points.
• Collaborate with product, sales, and marketing to develop product positioning and messaging.
• Partner with the content team to create compelling content such as case studies and educational materials.
• Design, drive, and refine DISCO's go-to-market approach to maximize audience reach and retention.
• Collaborate with the sales and marketing teams to refine trial-to-paid conversion processes.

Requirements

• 5+ years experience in a product marketing role
• Experience with B2B and B2C
• Experience developing go-to-market strategies
• Experience managing product lifecycle stages from beta launches to retention strategies
• Proficiency in using data analytics tools (e.g., Google Analytics, Mixpanel)
• Familiarity with A/B testing and experimentation frameworks
• Excellent written and verbal communication skills
• Ability to solve complex problems using quantitative and qualitative insights
• Experience managing multi-channel marketing campaigns.

Nice-to-haves

• Experience in the music industry or related creative industry
• Experience with remote and global teams

Benefits

• Medical, Dental & Vision Insurance with a $500 monthly contribution
• Four weeks of paid vacation leave per year
• Two weeks of paid sick leave per year
• Paid Parental Leave
• Monthly internet allowance/reimbursement
• Office set-up allowance
• Annual learning and development allowance
• Flexible working environment with remote work options