Product Marketing Manager

$135,200 - $156,000/Yr

Robert Half - New York, NY

Full-time - Mid Level

New York, NY

Administrative and Support Services

About the position

The Product Marketing Manager role at Robert Half is essential for driving product adoption and enhancing market perception of a leading DSP platform. This position is pivotal during a transformative growth year for the company, requiring extensive experience in ad technology and a deep understanding of DSP infrastructure. The ideal candidate will be responsible for developing innovative marketing strategies tailored to large customer segments, ensuring the success of DSP solutions in a fast-evolving ad tech landscape.

Responsibilities

• Lead and execute product marketing strategies to maximize the adoption and success of DSP solutions.
• Develop and implement marketing campaigns focused on core DSP infrastructure, supply, and key areas of growth.
• Understand the unique needs of large customer segments, including brand direct clients, media agencies, and holding companies, and tailor marketing efforts accordingly.
• Collaborate with cross-functional teams-product, sales, and leadership-to ensure strategic alignment and achieve shared objectives.
• Build content and execute comprehensive marketing plans.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• At least 5 years of experience in product marketing, with a strong focus on ad technology and DSPs.
• Proven track record of developing and executing successful marketing campaigns.
• In-depth knowledge of the ad tech landscape and the needs of large customer segments.
• Strong communication, collaboration, and leadership abilities in a fast-paced, dynamic environment.

Nice-to-haves

• Ad technology expertise
• DSP infrastructure knowledge
• Proficiency in Microsoft Office

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan