Kemet Electronics Corporation - Dayton, OH
posted 3 months ago
Telemecanique Sensors, a YAGEO company, is seeking a Product Marketing Manager to oversee the management and execution of assigned products and product families for sale within North America and Canada. This role is crucial in rolling out new products, which includes developing marketing materials, promotional tools, and pricing strategies tailored to specific applications and OEMs. The Product Marketing Manager will be responsible for understanding the value proposition of assigned products and effectively communicating this to the sales team to enhance customer, OEM, and distributor promotion. The successful candidate will gather customer input and business needs to provide feedback for product improvements and strategies. They will execute new product strategies aimed at driving market share growth for Telemecanique, which involves creating competitive pricing structures and gathering market intelligence for initial forecasts. Collaboration with global product managers, engineers, and manufacturing teams is essential to highlight local successes and provide commercial support for post-sale opportunities, including quality modifications. Additionally, the Product Marketing Manager will drive marketing initiatives for lead management and generation, utilizing various channels such as tradeshows, advertisements, and digital campaigns, while monitoring the revenue generated from these activities through established KPIs. This position requires a proactive approach to product management and a strong understanding of industrial automation solutions, including control system architecture and sensor design.