Product Marketing Manager

Delstar Technologies - Alpharetta, GA

Full-time - Mid Level

Alpharetta, GA

Plastics and Rubber Products Manufacturing

About the position

The Product Marketing Manager at Mativ is responsible for driving product development and lifecycle management within the Consumer Products team. This role focuses on identifying consumer needs, managing new product development projects, and ensuring alignment with market trends and business strategies. The ideal candidate will leverage analytical skills to assess product performance and profitability while collaborating with cross-functional teams to achieve innovative growth and effective brand stewardship.

Responsibilities

• Assist in identifying and developing plans to address unmet consumer needs validated through consumer research.
• Project manage new product development programs, driving the cross-functional team to on-time, on-cost and on-quality execution.
• Translate marketplace trends and chooser insights into actionable recommendations for innovative growth and new product ideas.
• Gain leadership alignment by building a robust business case to support innovation efforts, ensuring alignment to category strategy.
• Articulate product positioning and sources of differentiation by channel.
• Establish clear objectives for packaging development projects, processes and necessary deliverables.
• Collaborate with internal / external teams on effective briefing and process management for assigned packaging programs.
• Support efforts to manage the product portfolio including analysis related to adding, growing and exiting categories, sub-categories and SKUs.
• Collaborate with Supply Chain to execute and communicate category inventory targets. Collaborate to reduce excess and obsolete inventory.
• Lead cross-functional efforts to discover and execute cost reduction initiatives that do not negatively impact the end user experience.
• Provide analytical support to assess growth and profitability of assigned category and product segments, recommend initiatives based on that analysis.
• Analyze shopper insights and market data to set pricing objectives, strategies and guardrails for key SKUs or categories.
• Work cross-functionally to identify growth and operational efficiency opportunities for the category.
• Develop and display an understanding of what drives category performance, execute a variety of activities that support category P&L improvement.
• Analyze category P&L and recommend corrective actions to improve results against business commitments, support recommendations with strong business rationale.
• Partner with sales team to drive partnerships with key retail and distribution partners to achieve desired financial results.
• Build and maintain a robust assessment of current marketplace conditions.
• Maintain a constant pulse on end user trends, chooser/user needs, competitive offerings and brand positioning.
• Educate others on the end user and marketplace.
• Partner with Brand Marketing, Marketing Services and agency partners to execute commercialization plans that support brand plans and programs.
• Collaborate with brand team to maintain accurate marketing content on an ongoing basis.
• Collaborates with Sales partners regarding base business, renovation and innovation strategies and plans, pricing, line reviews and internal sales management.
• Provide expertise, input and presentation deck materials particular to strategy and marketing management accountabilities.
• Support sales team members with ad hoc requests.

Requirements

• Four-year college degree in Business, Marketing, Communications, Finance, Engineering or related field.
• 3+ years of marketing experience, consumer, product and/or brand marketing experience preferred.
• Demonstrated success with new product launches from concept stage through commercialization and in-market success.
• Critical and analytical thinker with skills to deliver desired financial results and managing overall category everyday business decisions.
• Ability to lead and instill trust with cross-functional project teams.
• Strong decision-making and demonstrated success working in a matrix organization.
• Possesses strong verbal and written communications skills and professional presence.
• Strong attention to detail and effective time manager.
• Experience setting pricing strategies and guardrails and managing price to extract maximum value.
• Proficient using Microsoft Office Suite, especially Excel.

Nice-to-haves

• CPG and/or Manufacturing experience

Benefits

• Medical, dental and vision insurance
• Consumer-Driven Health Plan (CDHP)
• Preferred Provider Organization (PPO)
• Exclusive Provider Organization (EPO)
• Company-paid basic life insurance and Additional voluntary life coverage
• Paid vacation and competitive personal time off
• 401(k) savings plan with company match
• Employee assistance programs - available 24/7 to you and your family
• Wellness and Work Life Support - career development and educational assistance