Product Marketing Manager

Oceanit Laboratories - Honolulu, HI

Full-time - Mid Level

Honolulu, HI

Professional, Scientific, and Technical Services

About the position

Oceanit Laboratories, Inc. is seeking a highly motivated and experienced Product Marketing Manager to play a pivotal role in driving our company growth and revenue. This position is a unique opportunity for someone with a strong background in brand marketing and a proven track record of executing growth strategies in a fast-paced environment. The ideal candidate will be adaptable, data-driven, and ready to roll up their sleeves to execute and optimize marketing initiatives. As a Mind to Market company, Oceanit develops innovative solutions from fundamental science and engineering to deliver technologies that make the world a better place. Since our founding in Hawai'i in 1985, we have addressed problems in diverse global markets such as energy, aerospace, healthcare, software & artificial intelligence, coastal & environmental engineering, optics & sensors, and more. In this role, you will be responsible for crafting and implementing a marketing strategy focused on customer acquisition and revenue growth. You will actively participate in the day-to-day execution of marketing campaigns, including content creation, email marketing, SEO, PPC, social media, and more. Collaboration is key, as you will work closely with sales, product, and engineering teams to create and deliver consistent messaging across all channels, including our website and digital marketing assets. You will continuously enhance our brand awareness and market differentiation by refining value messaging that resonates with our target audience. You will establish and track success metrics for marketing programs, ensuring accountability for revenue outcomes. Translating business objectives and market trends into a cohesive go-to-market strategy that drives growth will be a critical part of your responsibilities. You will oversee multi-channel demand generation programs, conduct market research, competitive analysis, and customer segmentation to refine and optimize go-to-market strategies. Monitoring marketing performance using data-driven insights will be essential to continuously optimize strategies. Staying ahead of industry trends and identifying opportunities for innovation and differentiation will also be part of your role. Finally, you will lead and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and excellence, while establishing the company as a thought leader through blogs, industry events, and speaking engagements.

Responsibilities

• Craft and implement a marketing strategy focused on customer acquisition and revenue growth.
• Actively participate in the day-to-day execution of marketing campaigns, including content creation, email marketing, SEO, PPC, social media, and more.
• Work closely with sales, product, and engineering teams to create and deliver consistent messaging across all channels.
• Continuously enhance brand awareness and market differentiation by refining value messaging that resonates with the target audience.
• Establish and track success metrics for marketing programs, ensuring accountability for revenue outcomes.
• Translate business objectives and market trends into a cohesive go-to-market strategy that drives growth.
• Oversee multi-channel demand generation programs, including paid media, content marketing, social media, field marketing, and partner marketing.
• Conduct market research, competitive analysis, and customer segmentation to refine and optimize go-to-market strategies.
• Monitor marketing performance, using data-driven insights to continuously optimize strategies.
• Stay ahead of industry trends and identify opportunities for innovation and differentiation.
• Lead and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and excellence.
• Establish the company as a thought leader through blogs, industry events, and speaking engagements.

Requirements

• 3+ years of experience in growth marketing or start-up experience.
• Demonstrated success in scaling revenue.
• Willingness to dive into the details and execute campaigns while balancing strategic oversight.
• Ability to thrive in a fast-paced environment and pivot quickly in response to changing circumstances.
• Strong proficiency in data analysis and using insights to drive marketing decisions.
• Excellent verbal and written communication skills, with the ability to effectively convey complex ideas to both technical and non-technical audiences.
• Ability to work collaboratively across departments and lead a small team.