Product Marketing Manager

About the position

It's an exciting time to be at Comscore. We've been turning insight into impact since 1999, and in our next era of trailblazing measurement innovation, we're writing the playbook for the future of content and media measurement. As a global leader in measuring and understanding consumer behaviors, we are committed to ensuring fairness across the ecosystem. Our measurement and data capabilities enable insights, connection and impact for brands of every shape and size. Comscore's Product Marketing team, the connective tissue between customer needs, is seeking a Product Marketing Manager to help simplify and amplify our robust suite of measurement products. As a newly established function, you will partner closely with commercial, product and marketing teams to socialize the product roadmap, drive adoption and usage of Comscore offerings. In this role you will play a crucial role leading the product commercialization process, specifically for Comscore's campaign measurement solutions. You will perform competitive analysis, sales enablement, and thought leadership efforts that highlight how we maximize the value of cross-platform media investment-and help our customers meet and exceed their goals. You are someone who enjoys influencing how products speak to the customer, finding creative ways to address customer needs, and seamlessly navigating strategic and tactical business needs. You love a fast-paced environment, have a collaborative spirit and revel in storytelling with data.

Responsibilities

• Lead the go-to-market launch of new releases, features and product initiatives and manage the cross-functional implementation of the launch plan
• Develop differentiated product positioning and value proposition through customer-centric messaging and marketplace intelligence
• Conduct market segmentation and TAM analysis, define ideal customer profiles, define launch phases, develop product positioning/value props, establish pricing/packaging, and articulate KPIs for benchmarking
• Own the development of customer/external roadmaps for different customer segments, with a bias towards agility and accuracy
• Ensure sales readiness by producing internal and external product-related content such as product sheets, case studies, presentations, sales training and partner communications
• Foster deep cross-collaboration between Product, Sales, and Marketing to consistently deliver clear, compelling, and differentiated product positioning within a highly competitive landscape
• Partner closely with brand marketing in developing market-facing narrative, ensuring accurate product positioning and proof points
• Develop competitive analysis resources, including battlecards, competitor grids and positioning maps

Requirements

• 5+ years of marketing experience, including at least 3 years of direct product marketing or product management experience for a tech platform, measurement vendor, OEM or publisher with cross-channel, video and television-related products
• Strong understanding of the ad ecosystem holistically, across all formats and channels
• Technically savvy, with experience in and deep understanding of the programmatic ad tech industry as well as ad-measurement
• Experience building and executing marketing and go-to-market plans and campaigns
• Master of simplicity: organized thinker with excellent written and verbal interpersonal skills
• Strong writing, presentation skills and analytical orientation - must love data, and be able to articulate the business impact
• Excellent interpersonal skills to interact with cross-functional teams, and external partners; People manager experience a plus
• Enthusiastic self-starter with an ability to manage multiple projects, and capable of flourishing in a fast-paced and dynamic environment
• Scrappy, creative problem-solver who believes that perfect is the enemy of good

Benefits

• Compensation: $125,000 - $150,000; Commensurate with experience.