Product Marketing Manager

SimonMed Imaging MSO - Scottsdale, AZ

Full-time - Mid Level

Scottsdale, AZ

About the position

The Product Marketing Manager at SimonMed Imaging is responsible for driving the marketing strategies for innovative imaging services, particularly those enhanced by artificial intelligence. This role focuses on product launches, positioning, sales enablement, and market research to ensure that the company's advanced services effectively reach healthcare providers and patients. The manager will collaborate with various teams to create impactful marketing materials and campaigns that educate and engage the target audience.

Responsibilities

• Plan and execute the go-to-market strategy for new imaging services, focusing on AI-enhanced technologies.
• Develop compelling product positioning and messaging that differentiates solutions in the market.
• Create and deliver sales materials, including presentations and brochures, to support the sales team.
• Create product collateral, website copy, and content to build awareness and educate key audiences.
• Conduct market research and competitive assessments to understand trends and needs, translating insights into actionable strategies.
• Collaborate with the marketing team and agency partners to create and optimize online campaigns for lead generation.
• Work closely with medical teams to understand product features and translate technical details into patient-friendly language.
• Gather feedback from patients and sales teams to refine product positioning and communication strategies.

Requirements

• Bachelor's degree in Marketing, Business, Healthcare, or a related field.
• 3-5 years of experience in product marketing, preferably in healthcare, medical devices, or imaging industry.
• Strong understanding of product lifecycle management from market analysis to launch execution.
• Experience in developing marketing strategies for AI-driven technologies is a plus.
• Excellent written and verbal communication skills for crafting compelling marketing messages.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong analytical mindset with experience using data to inform marketing decisions.

Nice-to-haves

• Experience in the healthcare sector, particularly with imaging services or medical devices.
• Familiarity with digital marketing tools and techniques.

Benefits

• Competitive salary and benefits package.
• Opportunity to work with cutting-edge technologies that are transforming healthcare.
• A collaborative and innovative work environment.
• Professional growth and development opportunities.