Product Marketing Manager

Vaco - Albany, CA

Full-time - Senior

Albany, CA

Administrative and Support Services

About the position

The Senior Product Marketing Manager will play a crucial role in developing and executing the go-to-market strategy for the company. This contractor will focus on product launches, demand generation, and field enablement, creating content that resonates with both technical and non-technical audiences. The role involves close collaboration with Product, Sales, and Demand Generation teams to drive enterprise pipeline and influence product strategy.

Responsibilities

• Lead product launches from conception through execution, crafting narratives for feature releases, presentations, and messaging.
• Review and refine demand generation content, ensuring alignment with market trends and customer needs.
• Develop sales and customer-facing materials, including battle cards, web copy, videos, and blogs, to articulate product value.
• Partner with the field enablement team to deliver content that supports sales efforts and drives engagement.

Requirements

• 5+ years of experience in product marketing, focusing on API-based tools or infrastructure software.
• Strong technical understanding of distributed architectures, microservices, and APIs.
• Proven track record of managing successful product launches and creating compelling marketing materials.
• Experience in field enablement and creating sales collateral is a plus.

Nice-to-haves

• Experience in the API Gateway space.