Product Marketing Manager

$80,000 - $90,000/Yr

Fierce - Gilbert, AZ

Full-time - Mid Level

Gilbert, AZ

Personal and Laundry Services

About the position

The Product Marketing Manager at Fierce, Inc. is responsible for driving product marketing initiatives that enhance the visibility and adoption of the company's offerings. This role is critical in ensuring that revenue-facing teams are equipped with the necessary product knowledge, market insights, and marketing collateral to succeed. The individual will collaborate with various teams to create compelling materials and support key sales efforts while also focusing on future product launches and scalable revenue growth.

Responsibilities

• Create engaging training and marketing collateral for new and existing products in collaboration with Learning and Sales teams.
• Maintain the sales collateral database to ensure all materials are current and impactful.
• Partner with the Sales team on key deals to provide necessary collateral and insights for success.
• Analyze deals from a marketing perspective to enhance product positioning throughout the sales cycle.

Requirements

• Research and Analytical Skills: Ability to gather and interpret data for actionable insights.
• Marketing Collateral Development: Proven experience in creating persuasive marketing materials.
• Client Relationship Management: Experience in developing success stories and testimonials with clients.
• Launch Expertise: Successful track record in leading product launches, especially in leadership development.
• Technical Expertise: Understanding of sales and revenue tools like Salesforce, Hubspot, and Zoominfo.
• Video Production: Familiarity with video content creation and production processes.
• Project Management: Ability to manage multiple projects and ensure timely delivery of marketing assets.

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance