Product Marketing Manager

Curtiss-Wright - Newtown, PA

Full-time - Mid Level

Newtown, PA

Fabricated Metal Product Manufacturing

About the position

The Product Marketing Manager will lead the development and execution of comprehensive marketing programs and campaigns, focusing on product leadership and team management. This role involves assessing market opportunities, coordinating product development, defining strategies, and overseeing promotional activities, including product launches. The ideal candidate will have a strong background in marketing and a results-driven approach to campaign management.

Responsibilities

• Provide technical sales support.
• Manage product advertising and promotion.
• Plan and implement multi-channel marketing programs.
• Direct the development of market requirements for specific products or product lines.
• Create, recommend, and manage advertising and promotional concepts.
• Develop and support high-value marketing assets such as white papers, brochures, videos, webinars, and collateral copy.
• Evaluate exhibit forums, establish yearly exhibit calendars, and devise objectives, themes, and plans.
• Create and execute an annual marketing calendar.
• Collaborate with business unit stakeholders to ensure alignment and accuracy in reporting.

Requirements

• Bachelor's degree (or equivalent) in marketing, business, or related field.
• Expertise in leading and managing a team.
• Proven success in developing marketing plans and campaigns.
• Excellent written and verbal communication skills.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mindset with an eye for creativity.
• Experience with marketing automation and CRM tools.
• Proficiency with online marketing and social media strategy.

Nice-to-haves

• Familiarity with tools like Wrike, Qlik, Eloqua, Adobe, Drupal, and Microsoft products or similar software.

Benefits

• Paid Time Off
• 401K with Employer Match and Profit Sharing
• Health and Wellness Benefits
• Learning and Development Opportunities
• Referral Program
• Competitive Pay
• Recognition
• Employee Stock Purchase Plan
• Inclusive & Supportive Culture