Product Marketing Manager

$110,000 - $140,000/Yr

Obligo - New York, NY

Full-time - Mid Level

Remote - New York, NY

Credit Intermediation and Related Activities

About the position

The Product Marketing Manager at Obligo is responsible for driving product conversion, adoption, and retention. This role involves creating sales enablement content, collaborating with the product team, and supporting product email and landing page creation. The ideal candidate will possess strong copywriting skills and a keen understanding of the competitive landscape, while contributing to a culture of trust and teamwork.

Responsibilities

• Develop a deep understanding of our product suite, channel partnerships, 3rd party integrations, sales lifecycles and customer onboarding processes
• Create compelling sales and post-sale customer enablement and training content (i.e. video tutorials, product brochures, customer case studies) for our internal teams, external software partners, and customers (both properties and renters)
• Own and manage our Partner Resource Centers, including FAQs, video tutorials and knowledgebase
• Collaborate closely with the product team on all in-product and email microcopy
• Support execution of product email/SMS, landing pages and automated workflows
• Interview and survey customers to identify market needs, buyer personas, and buying and onboarding processes to assist in the creation of GTM campaigns and content
• Experiment and A/B test new marketing channels and in-product copy
• Understand and document the competitive landscape—be an expert on our competition and how they are positioned
• Collaborate with sales, Business Development, Customer Success and Channel Partners to ensure our teams have the enablement assets they need to successfully sell
• Provide graphic design direction to agency resources to support marketing content creation

Requirements

• 4+ years experience in a product marketing or brand manager role
• Bachelor's degree in Marketing/Journalism/Business or a related field
• Exceptional written and verbal communication
• Hubspot and Figma experience
• Excellent project management skills
• A keen eye for graphic design
• Strong presentation skills
• Experience analyzing data in Tableau, Looker or similar software
• A desire to work in a supportive, collaborative, transparent, and multicultural environment
• A start-up mentality - you're ready to make things happen!

Nice-to-haves

• Industry experience in fintech or proptech is a plus

Benefits

• Join a mission-driven and value-driven company that puts culture, personal growth and well-being front and center
• A chance to work with incredible teammates who are bright, creative, talented, and passionate!
• Growth & Training Opportunities
• Hybrid work model, including 2-3 days per week of working from home
• Fun office environment on Union Square, including communal food, music and games
• Frequent company and team events including workout classes, restaurants and more
• Up to 3 months fully remote work per year for the digital nomads out there
• Generous PTO and Holiday Schedule
• Stock Options to all full time employees
• Home Office Expense Reimbursement
• Health, Dental and Vision plan options with generous company contributions
• 401-K with match
• Paid parental leave
• Flexible Savings Account (FSA) Options
• Commuter Benefits (pre-tax dollars for transit and parking)