Product Marketing Manager

Travelperk - Boston, MA

Full-time - Mid Level

Boston, MA

1,001-5,000 employees

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

TravelPerk is a hyper-growth SaaS platform that aims to revolutionize the $1.3 trillion business travel market by providing a comprehensive solution for booking, managing, and reporting business travel. As the first Product Marketing Manager (PMM) hire in the US, you will play a pivotal role in capturing insights on customers, market trends, and competition to inform revenue and product development opportunities. This position is highly cross-functional, requiring collaboration with various teams including Sales, Marketing, Product, Engineering, Design, User Research, Communications, and Customer Care. Your primary focus will be on the US market, which is the second largest business travel market and a key area of growth for TravelPerk. In this role, you will synthesize insights through analysis of customer feedback and competitor trends, working closely with customer-facing teams. You will partner with product and revenue teams to prioritize initiatives for the US market, craft compelling product messaging, and lead the planning and execution of go-to-market strategies for product launches. This includes creating localized assets and coordinating with various channel owners for effective distribution. Additionally, you will develop strategies to drive product adoption and customer engagement, monitor key performance indicators, and provide Sales teams with the necessary tools for effective selling. Your responsibilities will also include creating content such as blog posts, whitepapers, case studies, and webinars to communicate new product features. This role requires a strong analytical mindset, excellent communication skills, and the ability to lead cross-functional teams. You will be expected to think creatively and solve problems effectively while managing multiple projects and maintaining organizational skills.

Responsibilities

• Synthesize insights through analysis of customer feedback and competitor trends.
• Partner with product and revenue on opportunity sizing for prioritization of initiatives for the US market.
• Craft compelling product messaging and positioning to address local customer needs.
• Lead the planning and execution of go-to-market strategies for product launches.
• Develop and execute strategies to drive product adoption and customer engagement.
• Coordinate with the Sales Enablement team to provide Sales teams with the tools they need to effectively sell the product.
• Help create blog posts, whitepapers, case studies, or webinars to communicate new product features.

Requirements

• Proven experience in product marketing, ideally within the B2B or travel industry.
• Strong analytical skills to interpret data and market research.
• Excellent written and verbal communication skills.
• Ability to collaborate and lead cross-functional teams.
• Creative thinking and problem-solving abilities.
• Proficiency in marketing and analytics tools.
• Strong project management and organizational skills.

Benefits

• Competitive compensation, including equity in TravelPerk.
• Generous vacation days.
• Comprehensive benefit plans covering medical, dental, vision, life, and disability with coverage from your start date.
• Financial benefits like 401k with company matching and an HSA plan.
• Family services that include adoption benefits and equal paid parental leave.
• Global presence and hybrid work availability.
• Unforgettable TravelPerk events, including travel to one of our hubs.
• Learning and professional development opportunities.
• Mental health support tool for your wellbeing.
• Exponential growth opportunities.
• VolunteerPerk - 16 paid hours per year to volunteer for a cause of your choice.
• "Work from anywhere" in the world allowance of 20 working days per year.