Product Marketing Manager

Brooks International - Seattle, WA

Full-time - Mid Level

Seattle, WA

Merchant Wholesalers, Durable Goods

About the position

At Brooks, we believe movement is the key to feeling more alive. That's why we're driven to create gear and experiences that take people to the place that makes them feel more alive - whether it's a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success: We act in the best interest of the runner, we do what we say we'll do, we give our all in everything we do, we stay generous with our humanity, and we find ways to move every day, because joy is kinetic! We welcome everyone from every walk of life looking to inspire others through the power of movement - because we're all moving towards something. Let's run there. The Product Marketing Manager is responsible for developing core product marketing positioning, messaging, and assets as well as sales and marketing tools across Apparel, Bras, and accessories for sell-in with retailers and to support our direct-to-runner channels. Working with the PLM's as well as the internal creative, sales, and marketing teams, the key deliverables include product positioning for key styles, copy, photography, video, packaging and collateral support, and product signage for Brooks Shop-in-Shop that support our product goals, advance our leadership position, and drive the overall business and brand.

Responsibilities

• Develop strategy for ongoing product and tech storytelling that informs our marketing and eCommerce plans.
• Attend the seasonal SPAM & Calibration Meetings to understand the key product stories for each season and identify the timing and market location of product releases.
• Craft product positioning and messaging for all key product categories and communicate the value proposition of our products to differentiate us in the market, solidify our leadership position, resonate with runners and balance performance, technology and our brand platform.
• Partner with the internal creative team, marketing and eCommerce teams to create product and technology storytelling content (product videos, tech videos, copy, photography etc.).
• Lead the development of the seasonal sell-in brief in consultation with Sales and Marketing teams, identifying key stories and required sales materials leading into Sales Meeting.
• Partner with the footwear product marketer to execute head-to-toe strategy, positioning, and storytelling.
• Become immersed in the details of product creation, including research, product team offsites, and travel to factories and inspiration trips.
• Work with the product marketing and apparel leadership team to map out multi-year strategies for brand positioning.
• Work with director and project manager on innovating the process for product positioning documentation, workbook, sell-in tool briefing, packaging, and product claims.
• Provide directional guidance on sell-in materials including product display, Tech Sheets, Trend Sheets, Reviewer's Guide, workbook, etc.
• Work with product and research teams on product and color naming and to develop product packaging and labeling that aligns with our brand stories.
• Consult with Legal team for trademark approvals.
• Provide oversight on; Product content accuracy (ongoing), Product merchandising accuracy (ongoing), Brooks-owned retail initiatives (Trailhead, Shop-in-Shop).

Requirements

• Bachelor's degree in Marketing or related field.
• 5+ years of experience in brand or product marketing, consumer-packaged goods preferred.
• Proven experience in cross-functional collaboration and partnership across multiple divisions.
• Strong creative, planning and conceptual skills.
• Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication.
• Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company.
• Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all of the pieces fit together and affect one another.
• Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments' operations and/or morale; 'connecting the dots.'
• Demonstration of innovation and initiative - always looking at improving our products and processes while also displaying a willingness to dive into the details and help out wherever necessary.
• Passionate participation in Brooks' sports activities a plus, overridden by the ability to understand and empathize with the runner in order to develop loyal, engaging relationships with our customers and the Brooks community.
• Embraces and lives the Brooks values.
• Availability to travel 5 - 10%.

Benefits

• Paid Time Off including three to five weeks of paid time off, eleven paid holidays, paid sick and parental leave.
• Product discounts, employee recognition, fitness discounts, volunteer and donation benefits.