Product Marketing Manager

$116,600 - $203,900/Yr

ServiceNow - Chicago, IL

Full-time - Mid Level

Chicago, IL

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager will play a crucial role in developing compelling narratives and messaging for ServiceNow's Technology Workflows (TWF) portfolio. This position focuses on storytelling and creating emotional connections with C-level audiences, translating product capabilities into value propositions that resonate with customers. The role involves extensive collaboration with cross-functional teams to enhance marketing strategies and support product launches, while also leading research efforts to define target personas and develop relevant marketing assets.

Responsibilities

• Define C-level narratives and personas for TWF products and solutions.
• Write customer-centric narratives that translate product capabilities into value-based messaging.
• Provide input on content across various asset types including research, presentations, and customer stories.
• Enable sellers to effectively communicate innovations in TWF products and AI.
• Support key marketing activities such as speaker selection and content reviews.
• Champion the C-level buyer's journey and align digital content with campaign stages.
• Develop and deliver sales training content to improve sales performance.
• Identify and develop cross-organizational use cases for products and solutions.
• Collaborate with Technical Product Marketing to create compelling demo narratives.
• Engage with AR and PR to increase product awareness and positive sentiment.

Requirements

• 8+ years of product marketing experience, preferably in the IT industry.
• 5+ years of domain expertise in IT products and solutions, with knowledge of ServiceNow Technology Workflow products being a plus.
• Strong writing skills and a passion for storytelling.
• Creative messaging skills based on value and benefits, with Story Brand Framework certification as a plus.
• Natural empathy for customer needs and understanding.
• Stakeholder management skills across various levels of the organization.
• Excellent collaboration skills with cross-functional teams.

Nice-to-haves

• Story Brand Framework certification.

Benefits

• Base pay of $116,600 - $203,900 plus equity and variable compensation.
• Health plans including flexible spending accounts.
• 401(k) Plan with company match.
• Employee Stock Purchase Plan (ESPP).
• Matching donations.
• Flexible time away plan.
• Family leave programs.