Product Marketing Manager

Pch/Media - New York, NY

Full-time - Mid Level

Remote - New York, NY

About the position

The Product Marketing Manager will play a crucial role within the PCH Media Marketing Team, focusing on promoting data-driven products in the market. This position requires a strong understanding of the 1P data landscape and the ability to create effective messaging and marketing materials that resonate with B2B audiences.

Responsibilities

• Collaborate with key stakeholders to develop product positioning and messaging that articulates our value proposition and product narrative.
• Understand effective aspects of product messaging and positioning in the field, using feedback to inform priorities and build marketing materials.
• Drive the development of compelling written and visual content, including customer-facing decks and sales collateral.
• Develop content for internal and external use including GTM materials, case studies, blog posts, FAQs, etc.
• Build a feedback loop across stakeholders to understand what messaging is working and what is not, adjusting materials for greater effectiveness.
• Conduct ongoing analysis of competitors' messaging and marketing strategies to ensure clear differentiation.

Requirements

• 6+ years of demonstrated experience in product marketing or equivalent experience within the ad tech and/or media landscape.
• 2+ years of B2B experience, with an understanding of 1P data and associated B2B solutions preferred (audience targeting, data acquisition, etc.).
• Bachelor's degree, and/or equivalent professional experience.
• Strong presentation abilities with examples to back it up.
• Excellent written and verbal communication skills with an ability to work collaboratively across the organization and business functions.
• Experience in developing/creating thought leadership is a plus.
• Proficient in Excel (pivot tables, keyboard shortcuts, etc.), PowerPoint, and Google Slides.
• Comfortable in a dynamic environment and can adapt to changes.
• Collaborative and a true team player, equipped with a voice you're not afraid to use.

Nice-to-haves

• Experience in developing thought leadership content.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Free Food & Snacks
• Wellness Resources