Product Marketing Manager

IBM - Austin, TX

Full-time - Mid Level

Hybrid - Austin, TX

Computer and Electronic Product Manufacturing

About the position

The Product Marketing Manager will play a pivotal role in the Software Marketing & Communications team, focusing on positioning and promoting software products, including generative AI and hybrid cloud solutions. This role involves leading marketing initiatives, collaborating with various teams globally, and driving strategies to enhance market share and revenue growth. The position requires a blend of creativity and analytical skills to translate technology into compelling marketing messages and to engage with customers and partners effectively.

Responsibilities

• Act as the product marketing discipline lead for software product marketers, providing guidance on best practices.
• Identify opportunities, distinctive competencies, and positioning for software products.
• Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners.
• Act as the product marketing linchpin that galvanizes internal support across all channels and drives demand for the offerings.
• Stay active in customer conversations at events or in the field and online.

Requirements

• Experience in Product or B2B Marketing.
• Experience creating marketing business plans.
• Interest in software products such as generative AI, hybrid cloud, data and analytics, security, supply chain, or sustainability.
• Experience working and communicating with diverse groups to enable collaboration.
• Experience managing multiple priorities and adapting in a continuously changing environment.

Nice-to-haves

• Deep understanding of go-to-market strategies.
• Experience developing audience strategies based on key behaviors and characteristics.
• Client experience design and measurement using technology to enhance customer experience.

Benefits

• Flexible work schedule with hybrid work model (3 days in office).
• Opportunities for professional development and training.