Product Marketing Manager

Milwaukee Electric Tool Corporation - Brookfield, WI

Full-time - Mid Level

Brookfield, WI

Machinery Manufacturing

About the position

The Product Marketing Manager at Milwaukee Electric Tool Corporation is responsible for leading the strategic direction of product categories, conducting market research, and developing comprehensive product strategies. This role involves collaborating with cross-functional teams to drive product development from concept to market launch, ensuring alignment with business objectives and revenue targets. The position emphasizes understanding user needs through direct engagement and field testing, ultimately aiming to enhance product offerings and grow the MX FUEL business.

Responsibilities

• Develop 3 year strategy & plan and initiate marketing and new product development efforts to grow sales and profits in the category(s) of responsibility.
• Proactively manage the portfolio of products within the category(s).
• Implement and monitor strategies including product positioning, forecasting, cost reductions, product updates and/or obsolescence.
• Assist in the development of the overall departmental product strategy.
• Conduct market & user based research to understand the strategic, tactical, and new product development needs within the category(s).
• Lead and interact globally with various cross functional teams and departments to collaborate and deliver objectives on schedule.
• Write and submit appropriate documentation to initiate new product efforts.
• Provide customer input throughout the new product development process.
• Analyze and interpret findings and report to senior management.
• Assess and analyze new business or product opportunities and articulate findings and recommendations to management.
• Work collaboratively with Engineering to ensure all new product development meets required targets and is delivered on time.
• Develop comprehensive commercial plan to support all new product launches with training modules, product specific videos & collateral, web campaign, channel or trade specific strategies, and a full promotional plan.
• Collaborate with brand & channel marketing to develop appropriate programs and promotions to deliver quarterly and annual budget.
• Participate in key customer presentations, line reviews, editorial visits/interviews, trade shows and other industry events as needed to promote the category(s).
• Act as the internal and external focal point for the resolution of product issues within the category(s).
• Champion and lead various departmental improvement initiatives.
• Maintain an up-to-date database of competitive & market information including product catalogs, price lists, current promotions, new product introductions and regulatory issues.
• Attend trade shows, seminars and other industry events as necessary to stay abreast of market and industry trends.

Requirements

• Bachelor's degree in Marketing, Business Administration or related area.
• 4-7 years experience in Marketing/Sales roles.
• Accomplished analytic, written, verbal and interpersonal skills.
• Demonstrated track record of achievements in positions of increasing responsibilities.
• Problem solving and decision making abilities.
• Willingness to travel 25-30% of the time.
• Proficiency in PC skills including MS Office and Internet usage.

Benefits

• Robust health, dental and vision insurance plans
• Generous 401 (K) savings plan
• Education assistance
• On-site wellness, fitness center, food, and coffee service