Product Marketing Manager

Cloverly - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

About the position

As Cloverly's Product Marketing Manager, you will play a crucial role in driving strategic efforts across product launches, customer research, and product content. This position involves working cross-functionally to launch and scale products that address climate change, leveraging your expertise in product marketing to create compelling narratives and drive adoption and revenue growth.

Responsibilities

• Develop and execute go-to-market strategies that drive adoption and revenue growth for Cloverly's product offerings
• Create compelling product messaging and positioning that differentiates our product from competitors
• Develop buyer personas to guide targeted marketing campaigns
• Partner with sales, customer success, and product teams to create marketing assets and collateral
• Maintain a deep understanding of the competitive landscape, market trends, and customer needs
• Collaborate with the product team to translate product features into customer benefits
• Manage product updates and launches, including developing launch plans
• Provide sales enablement support, including training and competitive positioning

Requirements

• 5-10 years of product marketing experience in early-stage, high-growth B2B startup environments
• Proven track record of developing and executing successful go-to-market strategies
• Ability to create and evangelize compelling company and product stories
• Excellent communication skills to translate technical concepts into marketing messages

Nice-to-haves

• Passion for environmental sustainability and commitment to addressing climate change
• Work history or knowledge of the Voluntary Carbon Market (VCM)

Benefits

• Limitless opportunities for growth
• Empowering culture that encourages impact and learning
• Meaningful equity
• Remote-first or hybrid working environment
• Open PTO policy