Product Marketing Manager

Aspen Technology - Houston, TX

Full-time - Mid Level

Houston, TX

Professional, Scientific, and Technical Services

About the position

AspenTech, a market leader in digital transformation for capital-intensive industries, is seeking a dynamic and technically skilled Product Marketing Manager to drive its Industrial Data Fabric & Data Strategy. In this global role, you will develop and execute go-to-market strategies, collaborate with cross-functional teams, and ensure the commercial success of multi-product solutions tailored to key markets and customers.

Responsibilities

• Define product positioning, solution messaging, and competitive differentiation for Industrial Data Fabric solutions.
• Collaborate with cross-functional teams to create and deliver training materials, presentations, and demos.
• Understand manufacturing challenges in industries such as oil & gas, chemicals, and other growth sectors to refine strategies and how data-driven approaches can transform industries and companies.
• Develop and implement go-to-market strategies for industrial data fabric solutions, ensuring alignment with corporate goals.
• Translate complex technical features into clear business benefits for stakeholders.
• Produce diverse marketing collateral, including whitepapers, case studies, videos, and customer success stories.
• Develop and manage content for conferences, including Aspen Global Conferences and customer presentations.
• Conduct research to gather customer insights, identify opportunities, and inform messaging strategies.
• Work closely with marketing, product management, and technical teams to align messaging with market dynamics and corporate branding.
• Analyze data-driven decision-making processes in key industries to refine targeting and positioning strategies.

Requirements

• Bachelor's degree in a technical discipline is required.
• 5+ years of proven success in product marketing and go-to-market strategies for data-driven technologies in the industrial sector or related process industries.
• Hands-on experience with industrial data management (Fabrics) and data applications, particularly in energy, chemicals, or related markets.
• Demonstrated success with worldwide marketing campaigns and operationalizing product marketing strategies for advanced digital technologies.
• Self-motivated, detail-oriented, and charismatic, with excellent communication, presentation, and analytical skills.
• Ability to translate complex technical capabilities into compelling business value propositions.
• Willingness to travel up to 15% of the time, including internationally.