Product Marketing Manager

$75,000 - $95,000/Yr

Diesel Laptops - Irmo, SC

Full-time - Mid Level

Irmo, SC

Professional, Scientific, and Technical Services

About the position

At Diesel Laptops, we are dedicated to revolutionizing the commercial truck and off-highway vehicle repair industry. Since our inception, we have been committed to providing cutting-edge diagnostic tools, repair information, and world-class training to our clients. Our mission is to empower technicians and repair facilities with the knowledge and tools they need to efficiently diagnose and repair vehicles, ultimately reducing downtime and improving profitability. We pride ourselves on fostering a collaborative and innovative work environment where every team member is valued and has the opportunity to grow. We are seeking a dynamic and experienced Product Marketing Manager to join our team onsite at Diesel Laptops. This role will be instrumental in driving the product messaging, positioning, and overall marketing strategy for our digital and SaaS products. The ideal candidate will have a strong background in product marketing, creative marketing, SEO, and website management, with the ability to translate complex technical concepts into compelling marketing campaigns. The Product Marketing Manager will be responsible for developing and refining messaging and positioning, conducting market research and competitive analysis, planning and executing creative marketing campaigns, managing SEO and digital marketing efforts, overseeing website management, collaborating with various teams, and analyzing marketing performance metrics to guide strategies and decisions.

Responsibilities

• Develop and refine messaging and positioning for Diesel Laptops' products.
• Conduct market research to understand customer needs, market trends, and competitive landscape.
• Plan, develop, and execute creative marketing campaigns to drive product awareness and adoption.
• Implement SEO best practices to improve organic search visibility and drive traffic.
• Manage digital marketing efforts, including content marketing, PPC, and social media.
• Edit and update websites on platforms like Shopify, WordPress, and Figma.
• Work closely with product teams, sales, and other stakeholders to align marketing efforts with business goals.
• Track and analyze marketing performance metrics and provide regular reports.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in product marketing, preferably in the SaaS or technology sector.
• Proven experience with creative marketing campaigns and digital marketing strategies.
• Strong understanding of SEO principles and practices.
• Proficiency in website management and editing on platforms such as Shopify and WordPress.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Strong project management skills and attention to detail.
• Exceptional communication and collaboration skills.

Nice-to-haves

• Experience in the automotive or commercial trucking industry.
• Familiarity with diagnostic tools and repair information products.
• Experience with email marketing platforms and CRM systems.

Benefits

• Competitive salary and benefits package.
• Opportunity to work with a passionate and innovative team.
• Career growth and development opportunities.
• Collaborative and dynamic work environment.