Product Marketing Manager

Trend Micro - Irving, TX

Full-time - Mid Level

Irving, TX

5,001-10,000 employees

Wholesale Trade Agents and Brokers

About the position

As a Product Marketing Manager at Trend Micro, you will play a pivotal role in driving the success of our cybersecurity platform. This position requires a dynamic individual who excels in cross-functional and cross-regional collaboration, building strong internal and external relationships, and taking initiative to adapt and pivot in a fast-paced, ever-evolving environment. You will lead the development and execution of comprehensive go-to-market plans, including product positioning, launch strategies, and sales enablement materials. Additionally, you will create compelling messaging and content that effectively communicates the value and differentiation of our cybersecurity solutions to various audiences including customers, partners, analysts, and more.

Responsibilities

• Develop and refine clear, compelling messaging that effectively communicates the unique value propositions and differentiators of our cybersecurity platform.
• Build and maintain strong relationships with industry analysts to ensure they are well-informed about our products and strategies.
• Collaborate with the corporate communications team to align product marketing efforts with broader company narratives and objectives.
• Lead the creation of high-quality content that supports marketing campaigns and sales efforts, including whitepapers, case studies, webinars, and videos.
• Support the development and delivery of training materials, sales tools, and resources that empower our field teams and partners.
• Drive the development and execution of comprehensive go-to-market strategies for new product launches and updates.

Requirements

• 5+ years of experience in marketing, ideally in technology, enterprise SaaS, or cybersecurity.
• Experience in product marketing or product management is strongly preferred.
• Post-secondary education (degree or diploma) in marketing, business administration, communications, economics, or equivalent experience.
• Excellent verbal and written communication skills.
• Proven ability to work effectively with cross-functional teams.

Nice-to-haves

• Experience in cybersecurity or enterprise SaaS marketing.
• Creative thinking to develop innovative go-to-market strategies.
• Strong critical thinking skills to analyze market trends and customer feedback.

Benefits

• Wellness program
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Tuition reimbursement
• Paid time off
• Adoption assistance
• Parental leave
• Vision insurance
• 401(k) matching
• Life insurance
• Pet insurance