Product Marketing Manager

$166,400 - $166,400/Yr

Capital Staffing Solutions

Full-time - Mid Level

Remote

Administrative and Support Services

About the position

The Product Marketing Manager will lead market assessments and drive go-to-market strategies for new business products. This role requires a strong understanding of market dynamics and the ability to communicate product value propositions effectively to various teams. The position is remote and focuses on collaboration with cross-functional teams to ensure successful product launches and market adoption.

Responsibilities

• Lead market assessment, quantitative analysis, and qualitative feedback.
• Identify significant long-term opportunities based on research and analysis.
• Plan and lead cross-functional efforts for successful product go-to-market (GTM) strategies.
• Develop strategic product feedback and positioning based on competitive landscape analysis.
• Define and manage comprehensive go-to-market strategy and plan, including positioning and launch strategy.
• Partner with Product Management and outbound marketing for effective product marketing communications.
• Communicate the value proposition of new products to go-to-market teams and create sales support materials.
• Drive product adoption and usage rates through market-facing programs.

Requirements

• Quantitative analytical experience or coursework.
• Experience synthesizing analysis and communicating concepts.
• Experience collaborating with cross-functional teams to drive results.
• Permanent U.S. work authorization.

Nice-to-haves

• MBA degree.
• Experience in a start-up environment.
• Experience in digital marketing.
• Experience working in a product marketing capacity.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance