Product Marketing Manager

Hungerrush - Houston, TX

Full-time - Mid Level

Onsite - Houston, TX

Publishing Industries

About the position

HungerRush is seeking a dynamic Product Marketing Manager to drive marketing initiatives for its Point-of-Sale and related products. This role is crucial in accelerating product growth and will collaborate across various departments including Marketing, Product Management, Sales, and Customer Success. The Product Marketing Manager will be responsible for all aspects of Product Marketing, including positioning, messaging, bundling, pricing, go-to-market planning, content creation, sales enablement, and market research.

Responsibilities

• Build and maintain a market map including product category worldview and ideal customer profile (ICP).
• Develop and refine product positioning and messaging that clearly differentiates HungerRush's products in the marketplace.
• Develop product bundling and pricing strategy to increase product adoption with new and existing customers.
• Collaborate closely with Product Management to integrate market feedback and user insights into product development.
• Design and implement comprehensive marketing strategies to launch new products and promote existing ones.
• Support Sales and Customer Success teams by developing effective tools and materials to facilitate product adoption and customer satisfaction.
• Conduct thorough market research to stay ahead of industry trends and leverage insights to anticipate customer needs.
• Exhibit excellent project management skills to lead and influence multiple cross-functional stakeholders to meet project objectives and deadlines.
• Build, maintain, and manage close working relationships across a variety of departments and levels.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related; MBA preferred.
• At least 3 years of experience in product marketing, preferably within the SaaS or restaurant technology sectors.
• Demonstrated ability to develop successful go-to-market strategies and programs.
• Experience working with product and engineering teams.
• Experience working with and communicating results to leadership.
• Strong understanding of the restaurant industry and its specific challenges.
• Excellent content creation skills, with a knack for compelling storytelling.
• Proven analytical skills, with the ability to turn insights into actionable strategies.
• Self-starter attitude with an innate curiosity for uncovering new opportunities.
• Experience with digital marketing tools and platforms, and familiarity with data analysis and performance metrics.
• Strong project management capabilities, able to handle multiple priorities in a fast-paced environment.
• Team-oriented mindset with a strong sense of accountability.