Product Marketing Manager

$135,200 - $176,800/Yr

BCforward - Menlo Park, CA

Full-time - Mid Level

Remote - Menlo Park, CA

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager at BCForward is responsible for leading market assessments and representing market requirements internally with product management and engineering teams. This role requires a deep understanding of advertiser needs and the ability to prioritize product recommendations. The manager will partner with cross-functional teams to ensure innovative solutions are effectively integrated into the platform, while also owning the go-to-market strategy for a portfolio of ad products.

Responsibilities

• Lead market assessment, quantitative analysis, and qualitative feedback to represent market requirements internally.
• Understand advertiser needs and product risk areas to prioritize recommendations for product, engineering, and design teams.
• Collaborate with cross-functional teams to build innovative solutions for advertisers.
• Ensure alignment and flexibility across regional and vertical teams to scale impact while meeting market-specific needs.
• Own go-to-market strategy for ad products and solutions, guiding teams in client communications, product documentation, and positioning.

Requirements

• MBA or other relevant advanced degree.
• 6+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting, specifically in online media products/digital marketing products.
• Experience in a product marketing capacity, closely partnering with product management and engineering teams.
• Strong analytical skills and experience using data-driven decision-making.

Nice-to-haves

• Former Google experience in ads products.
• Experience working with Ads measurement products.
• Experience with 3rd party measurement providers such as Appsflyer, Adjust, NorthBeam, TripleWhale, and Adobe.

Benefits

• Major medical insurance
• Health Savings Account (HSA)
• Dental insurance
• Vision insurance
• Employer-provided group life insurance
• Voluntary life insurance
• Short-term disability
• Long-term disability
• 401k