Product Marketing Manager

Cellebrite - Vienna, VA

Full-time - Mid Level

Remote - Vienna, VA

Telecommunications

About the position

The Senior Product Marketing Manager at Cellebrite will be responsible for executing the marketing strategy for the Investigative Unit portfolio. This role involves developing marketing plans, analyzing markets, creating buyer personas, and overseeing content development to effectively position and promote the product offerings. The manager will collaborate with various teams to ensure alignment with the company's overall strategy and goals.

Responsibilities

• Develop a comprehensive marketing plan for the product portfolio, including market analysis and target customer identification.
• Manage marketing plans, including campaign themes and target markets.
• Analyze addressable markets to assess buying propensity and organizational capabilities.
• Author the product or solution playbook for sales teams.
• Collaborate with cross-functional teams to align the go-to-market (GTM) plan with organizational goals.
• Lead the development of marketing messaging and content that resonates with target customers.
• Work with product management and sales to create competitive pricing strategies.
• Create enablement content for sales resources, including playbooks and training modules.
• Manage the creation of relevant content for various buyer roles in multiple formats.

Requirements

• 7-10 years of experience in Product, Solution, or Channel marketing.
• Bachelor's degree required; Master's degree or MBA preferred.
• Prior experience in Law Enforcement or Federal Government is strongly desired.
• Strong understanding of the Digital Forensics market.
• Excellent writing and presentation skills.
• Ability to develop strategies for new offerings and account-based marketing programs.
• Proficient in leveraging channels and marketing tools to connect with sales resources and buyers.

Nice-to-haves

• Experience in digital intelligence solutions or related fields.
• Familiarity with sales enablement processes and tools.

Benefits

• Remote work flexibility
• Competitive salary
• Opportunities for professional development