Product Marketing Manager

$180,600 - $180,600/Yr

Chime - San Francisco, CA

Full-time - Senior

San Francisco, CA

Credit Intermediation and Related Activities

About the position

As a senior member of Chime's Product & Lifecycle Marketing team, you will drive go-to-market (GTM) strategy for new and innovative products, features, and member experiences aimed at growing Chime's active member base. This role involves connecting market and member research with full-funnel campaigns to enhance Chime's position as a leading banking app. You will collaborate cross-functionally with various teams to activate marketing strategies that encompass conversion, retention, and awareness, while influencing product roadmap decisions and focusing on analytics and channel performance.

Responsibilities

• Lead comprehensive marketing campaigns for new and existing products and experiences, including audience definition, product positioning, messaging, launch, and optimization.
• Partner closely with Marketing Insights and User Research teams to understand members' needs and the competitive landscape.
• Influence product strategy and in-product communications through relevant research and effective cross-functional collaboration.
• Take a data-driven approach to campaign strategy, focusing investments on impactful outcomes and critical metrics.
• Coach and mentor cross-functional teams to support project delivery.

Requirements

• BS/BA or equivalent experience in Business, Marketing, or related field.
• Minimum of 6+ years leading end-to-end product and performance-driven marketing campaigns.
• Experience at a fast-paced consumer finance or consumer technology brand, particularly in mobile.
• Ability to lead multiple projects simultaneously with competing priorities and deadlines.
• Strong results-driven mindset with a passion for using data to build effective marketing campaigns.

Nice-to-haves

• Out-of-the-box, strategic thinker ready to take creative risks.
• Reputation for excellent communication and collaboration with cross-functional teams.
• Experience in implementing processes to scale product marketing in rapidly growing organizations.

Benefits

• Competitive salary based on experience
• 401k match plus great medical, dental, vision, life, and disability benefits
• Generous vacation policy and company-wide Take Care of Yourself Days
• Mental health support with therapy and coaching through Modern Health
• 16 weeks of paid parental leave for all parents and additional leave for birthing parents
• Access to Maven, a family planning tool, with reimbursement for fertility treatments and adoption
• In-person and virtual events to connect with colleagues
• Hybrid work perks for child, elder, and pet care
• 1% of time off to support local community organizations