Product Marketing Manager

Bbb Industries - Irving, TX

Full-time - Mid Level

Irving, TX

Merchant Wholesalers, Durable Goods

About the position

The Product Marketing Manager at BBB Industries, LLC is a strategic role focused on driving the success of the company's products, particularly in the e-mobility and solar sectors. This position involves collaborating with cross-functional teams to develop and execute comprehensive marketing strategies that align with the company's goals. The manager will be responsible for market research, product positioning, go-to-market strategies, and sales enablement, ensuring that the marketing efforts effectively communicate the value of the products to target audiences.

Responsibilities

• Analyze data and identify trends to create effective marketing strategies.
• Develop and implement comprehensive product marketing strategies aligned with business objectives.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Develop compelling product positioning and messaging that differentiates products in the market.
• Collaborate with the creative team to create impactful marketing collateral and content.
• Develop and execute go-to-market plans for new product launches and market expansions.
• Conduct thorough competitive analysis to inform strategic marketing decisions.
• Collaborate with the sales team to develop sales enablement tools and training materials.
• Track and analyze key marketing metrics to optimize strategies and drive revenue growth.
• Provide regular reports on marketing performance and ROI.

Requirements

• Bachelor's degree in marketing, business, or a related field (MBA preferred).
• Proven experience in product marketing or strategic marketing roles.
• Strong analytical and strategic thinking skills.
• Excellent communication and presentation skills.
• Demonstrated ability to work collaboratively with cross-functional teams.
• Experience in developing and executing go-to-market plans.
• Experience with EV technology, energy, or automotive products and services.
• Knowledge of marketing automation tools such as Oracle Eloqua.

Nice-to-haves

• Experience in automotive aftermarket, industrial, renewable energy, and sustainable manufacturing.