Product Marketing Manager

Insight Global - Pleasant Grove, UT

Full-time

Pleasant Grove, UT

Administrative and Support Services

About the position

The Product Marketing Manager at Insight Global is a professional marketing role focused on enhancing business and brand strategies. This position involves creating and executing comprehensive marketing campaigns aimed at building brand awareness and driving traffic to the client's website to generate more business. The ideal candidate will have expertise in product marketing, email marketing, and SEO/Social Media marketing campaigns.

Responsibilities

• Develop and implement strategic marketing campaigns that align with business objectives and brand strategies.
• Work cross functionally to optimize and help execute the go-to-market strategy.
• Conduct in-depth market research to understand target audiences, competitor landscapes, and industry trends.
• Own the vision, strategy, roadmap, and requirements for digital marketing services and software offerings.
• Optimize and execute the content marketing plan to generate more inbound leads.
• Lead online marketing strategy development for premium customers.
• Other duties as assigned.

Requirements

• Minimum of 5 years of experience in digital content strategy, email marketing, SEO, and HubSpot administration.
• A bachelor's degree in marketing, communications, or a related field.
• Excellent time management skills.
• In-depth knowledge of SEO principles and marketing automation tools.