Product Marketing Manager

WebMD - Newark, NJ

Full-time - Mid Level

Newark, NJ

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Product Marketing Manager at Medscape will be responsible for developing and executing go-to-market strategies that enhance product awareness, demand, and adoption. This role involves collaboration with cross-functional teams to ensure product alignment with market needs and business objectives, while also crafting compelling narratives and insights to drive growth.

Responsibilities

• Analyze product business to determine trends, sales, and training needs to drive product recommendations.
• Execute market research to understand customer needs, market trends, and competitive landscape.
• Craft compelling product messaging, storytelling, and value propositions that differentiate our products in the market.
• Maintain detailed product specifications/capabilities documents, functional requirements, and design prototypes.
• Collaborate with the sales team to develop sales tools, training materials, and presentations that effectively communicate product value.
• Attend client calls as product SME in support of Sales pre and post sale.
• Project manage product innovations, new products, and product enhancements across platforms.
• Partner with Business Intelligence teams to ensure product reporting architecture is developed and maintained accurately.
• Establish pilot plans for product execution, including new sales metrics and success metrics.
• Monitor and analyze the performance of marketing campaigns and initiatives, providing insights and recommendations for optimization.
• Gather and leverage customer feedback to refine product offerings, messaging, and marketing strategies.

Requirements

• Bachelors' degree or equivalent years of experience.
• Minimum of 3 years of experience in the digital media space, ideally with a premium publisher or ad tech company.
• Excellent problem solving and relationship management skills.
• Experience in defining and operationalizing requirements for large scale, complex products or systems.
• Highly analytical with strong communication and presentation skills.

Nice-to-haves

• Knowledge of Pharmaceutical/CPG verticals is a plus.
• Experience with Tableau and Ad Servers is also a plus.