Product Marketing Manager

Altium Packaging - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

Plastics and Rubber Products Manufacturing

About the position

Altium Packaging is seeking a Product Marketing Manager to serve as the product expert, understand customer perspectives, manage the product lifecycle, and drive the long-term roadmap to accelerate growth and development. As a leader in the packaging industry, Altium delivers innovative packaging solutions across various end-segments including food and beverage, household, industrial, and healthcare with both leading and emerging brands. This position is crucial in shaping the future of sustainable packaging solutions and will report to the Director of Innovation & Design, guided by Altium's Senior Leadership Team. The Product Marketing Manager will play a key role in accelerating the pace of innovation by developing customer-focused solutions that drive sustained growth. This role requires a cross-functional approach, acting as a quarterback responsible for strategically driving the development, launch, and continual support and improvement of Altium's packaging solutions. The position is based in Atlanta, GA, at the company headquarters, and candidates must be local to the area. In this role, the Product Marketing Manager will develop and execute packaging solution strategies to help customers achieve their packaging and sustainability goals. They will assess customer needs, market trends, competitive offerings, and growth opportunities to understand the packaging market and act as the voice of the customer within Altium. The manager will also develop product and market insights using various market research methodologies, assess and prioritize opportunities, and manage the complete product lifecycle from concept to commercialization and end of life.

Responsibilities

• Develop and execute packaging solution strategies to drive sustained growth and help customers achieve their packaging and sustainability goals.
• Understand the packaging market and customer point-of-view by assessing customer needs, market trends, competitive offerings, and growth opportunities.
• Develop product and market insights using market research methodologies like focus groups, quantitative and qualitative research, industry white papers, and point-of-sale purchase data.
• Assess and prioritize opportunities to define product strategies and roadmaps.
• Develop business plans and executive presentations linking product, commercial, and operations strategies.
• Own features/solution decisions and lead agile feedback, prototyping, and experiments to test hypotheses.
• Champion leading product development methodologies (e.g., lean, agile, design thinking) and partner with project managers to ensure speed and efficiency with the innovation process.
• Partner with sales and marketing to develop category and product positioning, product sheets, sales and marketing collateral and training materials, and strategies to drive customer adoption.
• Manage the complete product lifecycle from concept to commercialization and end of life.
• Track product and category performance measures like product revenue, quality, market share, and growth.

Requirements

• Minimum of 5 years' experience in Product Management
• Bachelor's degree in business administration or related field
• Demonstrated success in defining and launching products that meet and exceed business objectives
• Proven ability to effectively manage multiple projects with diverse, cross-functional teams
• Excellent written and verbal communication skills; including strong experience with presentation creation (e.g., PowerPoint) and delivery to an executive level audience
• Excellent interpersonal skills and proven ability to influence cross-functional teams without formal authority
• Strong problem solving, creative, and analytical skills with the ability to analyze business conditions and create actionable recommendations
• Self-starter with an entrepreneurial mindset and ability to prioritize with autonomy
• Able to travel approximately 15% of the time

Nice-to-haves

• Experience within B2B, industrials, manufacturing, engineering, or other technical skills
• Training or certifications in leading product development methodologies (e.g., lean, agile, project management, design thinking)
• Experience writing business plans and providing executive presentations

Benefits

• Competitive salary
• Comprehensive benefits package
• Opportunities for professional development
• Supportive work culture that values integrity and respect