Product Marketing Manager

$150,000 - $165,000/Yr

Digital Asset - New York, NY

Full-time - Mid Level

New York, NY

About the position

Digital Asset is seeking a Product Marketing Manager to join our dynamic team in New York City. This role is pivotal in helping us capture transformational opportunities as we continue to grow and adopt the Canton Network. The Product Marketing Manager will report directly to the Product Marketing Director and will be responsible for integrating the 'voice of the customer' into our marketing programs while also conveying the 'voice of our product' to the market. This position requires a self-starter who thrives in a fast-paced startup environment and is comfortable in 'build mode'. The successful candidate will work cross-functionally and globally to develop go-to-market (GTM) strategies, messaging, and content for various sales and marketing channels. The goal is to educate internal teams, prospects, and partners to drive sustained demand for our innovative solutions. In this role, you will translate product positioning into compelling content tailored for different audiences and marketing programs. You will conduct client and prospect research to support messaging and positioning, enabling sales and partner engagement while providing feedback to product teams. Collaboration is key, as you will work with internal teams, agencies, and partners to create impactful materials, including explainer videos, product demos, blogs, and infographics. You will also manage competitive intelligence and sales battlecards, ensuring that our sales enablement tools are effective and widely adopted. Additionally, you will be responsible for delivering a content calendar that aligns with key product themes and educational requirements. The ideal candidate will have over five years of product marketing experience, preferably in a global context, and possess excellent verbal and written communication skills. You should be adept at simplifying complex ideas into digestible content and have a proven track record of managing multiple projects simultaneously. A Bachelor's degree in marketing, business, or a related field is required, along with a willingness to learn and adapt quickly. Bonus points will be awarded for candidates with Product Marketing Alliance Core certification or experience in fintech, payments, or capital markets. Familiarity with blockchain technology and tokenization is also advantageous. If you are ready to help define an industry and join a team of technology innovators, we encourage you to apply!

Responsibilities

• Translate product positioning into compelling content for different audiences and marketing programs to drive education and demand.
• Drive client and prospect research to support messaging and positioning, sales and partner enablement and feedback into product teams.
• Work cross-functionally internally, as well as with agencies and partners, to create impactful materials - from explainer videos and product demos, to written explainers, blogs and infographics.
• Create, manage and share competitive intelligence and sales battlecards.
• Drive the creation, scale up, and maintenance of sales enablement and business development tools, including infobriefs, FAQs, product and sales decks, and product demonstrations.
• Work with sales and field teams to identify and measure the impact of sales enablement content and continually improve its effectiveness and adoption.
• Deliver a content calendar aligned to key product and go-to-market themes, differentiators and prospect education requirements.
• Ramp up analyst relations activity, driving more analyst inquiry time, supporting engagements, and building relationships to keep core analysts engaged and up to date.

Requirements

• 5+ years Product Marketing experience, preferably working with global teams.
• Excellent verbal and written communication skills.
• Strong writing skills and track record of delivering impactful marketing content.
• Experience producing, executing and measuring impact of product marketing content.
• Adept at taking complex ideas and translating into easy to digest content and messages.
• Proven ability to own, manage, and report on various projects simultaneously.
• Keen focus on goals, deadlines, and deliverables.
• Strong interpersonal skills with confidence to both ask questions and to share ideas.
• Comfortable in a hands-on environment where everyone is equally vested in driving success.
• Able to adapt quickly and effectively to a change in strategy or scope.
• Bachelor's degree in marketing, business or related discipline, OR equivalent work experience.

Nice-to-haves

• Product Marketing Alliance Core certification
• Experience working in a fintech, payments, or capital markets environment
• Familiarity with the purpose and function of blockchain
• Understanding of tokenization and institutional crypto markets

Benefits

• Family-friendly benefits
• Flexible work arrangements