Product Marketing Manager

Canary Technologies - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Publishing Industries

About the position

The Product Marketing Manager at Canary Technologies will lead strategic projects and implement scalable programs to enhance marketing efforts in alignment with sales and product teams. This role is pivotal in driving efficiency and improving guest experiences in the hospitality technology sector, with a focus on data-driven decision-making and cross-functional collaboration.

Responsibilities

• Build an intimate understanding of the business's key drivers, proactively identifying opportunities to increase marketing share, improve performance and boost efficiency.
• Own market and competitive intelligence based on data analysis and market research to help shape go-to-market planning and execution; keep a pulse on industry trends and emerging opportunities.
• Develop pricing strategies based on data analysis and financial modeling; identify opportunities for pricing optimization.
• Collaborate closely with Marketing, Sales, and Product teams to ensure cohesive and effective strategies, plan tactics, and share results.
• Construct, plan, execute, and analyze results of account-based marketing campaigns for top tier, strategic accounts.
• Understand customer motivations, pain points, needs, and desires to inform value propositions, messaging, and product packaging.
• Collaborate closely with content and growth marketing teams to align on goals, initiatives, outcomes of integrated campaigns; analyze results from campaigns to provide direction on what's working to inform campaign planning.

Requirements

• 2 - 5 years experience in management consulting, B2B SaaS, business strategy and operations, investment banking, venture capital, private equity, or similar; MBA preferred.
• Strategic, yet action-oriented. Able to create structured approaches and plans from ambiguous problems or prompts and roll up your sleeves to execute against those plans.
• Great communication skills to communicate your logic, process, and recommendations to cross-functional teams and senior leadership; garner support for initiatives through influence.
• Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided action.
• Ability to analyze data and create reports that tell a compelling story using data visualization.
• Self-starter with excellent leadership and interpersonal skills.
• Ability to structure and manage multiple complex projects simultaneously; well organized with a high attention to detail.
• Combine qualitative and quantitative insights to make recommendations to senior leaders on high value, strategic initiatives.

Nice-to-haves

• Startup experience
• MBA or similar advanced degree
• B2B SaaS experience

Benefits

• Canary Days as company holidays for team recharge.
• Self Improvement Club with a $75 expense reimbursement for personal goals.
• Fireside Chat group discussions on various issues.
• $50 reimbursement for staying at any hotel that uses Canary Check-in.
• $500 travel reimbursement for visiting offices in New York, San Francisco, or Dallas.