Product Marketing Manager

Educational Testing Service - Princeton, NJ

Full-time - Senior

Princeton, NJ

Educational Services

About the position

The Product Marketing Manager at Educational Testing Service (ETS) is responsible for defining and driving Go-To-Market activities for the Praxis division, which focuses on empowering aspiring teachers. This role involves collaborating with various teams to influence product development, enhance customer satisfaction, and increase revenue through effective marketing strategies. The manager will leverage customer insights to create compelling marketing materials and ensure the successful adoption of Praxis products by partners and clients.

Responsibilities

• Work closely with client success, sales, business development, and product teams to provide strategic recommendations and necessary resources.
• Create marketing collateral, pitch decks, and sales enablement materials that align with the Praxis brand and resonate with target personas.
• Tell compelling stories to stakeholders based on customer insights derived from data analysis.
• Develop creative strategies and a portfolio of assets to drive demand and client retention.
• Demonstrate strong copywriting skills to ensure all marketing communications are clear, concise, and customer-centric.
• Implement project management strategies that align with organizational goals, managing cross-functional dependencies and leading project teams through complex problem-solving.

Requirements

• 4+ years of experience in product marketing and/or sales enablement.
• Experience in the education technology sector and familiarity with K-12 teacher certification processes.
• Bachelor's degree in a relevant field.
• Teaching Certification.

Nice-to-haves

• Experience in a senior-level marketing role.
• Strong command of copywriting and creative judgment.

Benefits

• 401(a) retirement plan
• Commuter assistance
• Health insurance
• Dental insurance
• Tuition reimbursement
• Paid time off
• Vision insurance
• Pet insurance